KANTOR TANPA KERTAS (PAPERLESS OFFICE)

Anda adalah pemilik kantor sukses kecil. Anda memiliki ratusan pelanggan setia yang kertas catatan yang Anda butuhkan untuk membuat, menyimpan dan melacak. Setiap hari, Anda akhirnya menghabiskan beberapa jam waktu berharga Anda hanya mengelola kertas. Anda tidak bisa mengejar lagi. Jadi Anda menyewa asisten - dan tentu saja membayar gajinya.
Semua berjalan dengan baik sampai titik, setelah semua file besar menjadi terlalu berat bahkan baginya untuk mengelola, dan dia ventilasi frustrasi nya ... Jadi apakah ada jalan keluar? Sebuah solusi yang tidak hanya mengurus data pelanggan Anda, tetapi juga menghemat waktu untuk Anda, sehingga Anda dapat menggunakannya dalam kegiatan yang lebih produktif? Ya! Dan jawabannya adalah dalam memiliki ...
... Sebuah perangkat lunak perkantoran paperless.
Apa yang dimaksud dengan kantor tanpa kertas?
Sebuah kantor paperless adalah sebuah kantor di mana informasi diciptakan, disimpan, diproses dan berbagi dalam bentuk elektronik. Sebuah kantor paperless menghilangkan segala bentuk kertas dengan mengubahnya menjadi dokumen digital. Hal ini dapat dilakukan dengan berinvestasi dalam scanner dan manajemen dokumen perangkat lunak (DMS) - dua komponen utama kantor tanpa kertas.
Sebuah scanner menangkap dan mengkonversi dokumen kertas ke dalam bentuk elektronik. Dokumen-dokumen elektronik kemudian dapat dikelola dan diambil menggunakan perangkat lunak manajemen dokumen.
Dalam situasi kehidupan nyata, tujuan dari sebuah 'solusi kantor tanpa kertas' bisa sulit untuk dicapai. Namun demikian, sistem perangkat lunak manajemen dokumen memudahkan bagi organisasi untuk pindah ke 'kurang kertas' sistem.
Manfaat menggunakan perangkat lunak perkantoran paperless
Konversi semua dokumen ke bentuk digital membawa serta beberapa  manfaat ...
1. Simpan ruang kantor : Memindai dokumen kertas dan menyimpannya digital menghemat ruang kantor, yang memungkinkan Anda untuk menggunakan mahal kantor real estate dalam cara yang lebih baik. Dalam beberapa kasus, bahkan mungkin untuk menghilangkan biaya pergudangan sepenuhnya.
2. Ruang kerja yang aman : Dalam lingkungan kerja paperless, semua kegiatan komputerisasi. Ini berarti pengguna harus dikonfirmasi ke DMS dan kadang-kadang memerlukan izin khusus untuk mengakses informasi. Hal ini berarti ruang kerja yang lebih aman.
3. Pemulihan bencana : Dengan perangkat lunak perkantoran paperless, itu jauh lebih mudah untuk mengambil beberapa backup dari seluruh perpustakaan digital, sehingga menjaga bisnis terhadap bencana alam dan lainnya.
4. Remote akses memungkinkan : Beberapa sistem manajemen dokumen memungkinkan Anda untuk jarak jauh mengakses file elektronik penting Anda, memastikan bahwa bahkan jika Anda berada di luar kantor Anda, Anda dapat terus bekerja. Ini berarti Anda dapat menyelesaikan pekerjaan Anda lebih cepat, sehingga produktivitas yang lebih tinggi dan waktu turn-around yang lebih rendah (TAT).
Data yang dilindungi : Sebagai dokumen kertas di-scan dan diubah ke format digital, data yang dikandungnya tidak lagi terkena kondisi cuaca buruk atau memakai dan air mata disebabkan oleh penanganan sering.
Eco-friendly : Sebuah perangkat lunak kantor tanpa kertas, membantu untuk mengurangi ketergantungan kertas dalam suatu organisasi. Ini membantu menyelamatkan pohon dan dapat mengurangi banyak polusi udara dengan mengurangi permintaan kertas. Jadi pada saat Anda memindai dokumen kertas atau memutuskan untuk tidak mencetak email, Anda dapat yakin bahwa Anda melakukan sedikit Anda terhadap membuat lingkungan Anda lebih sehat.
Bagaimana saya bisa membuat paperless kantor saya?
Anda dapat bergerak menuju lingkungan kantor tanpa kertas dengan mendapatkan scanner dan manajemen dokumen perangkat lunak. Sebuah DMS dengan OCR (Optical Character Recognition) adalah keuntungan tambahan. Perangkat lunak manajemen dokumen yang kuat membawa serta beberapa fitur, seperti:
1. Penangkapan dan pembuatan dokumen
2. Cari dan mengambil dokumen
3. Filing
4. Arsip
5. Keamanan
6. Berbagi dokumen
7. Workflow
Sementara Sohodox / Globodox adalah perangkat lunak perkantoran paperless memungkinkan Anda untuk melakukan sebagian besar tugas-tugas ini; jika proses bisnis Anda demand meningkatkan keamanan, fitur alur kerja dan dukungan untuk database high-end, mencoba Globodox - kelas perusahaan solusi manajemen dokumen kami. Jika Anda tidak perlu fitur canggih, maka paperless perangkat lunak perkantoran oleh Sohodox / Globodox harus tepat untuk kantor Anda.

Sales Planning, apa saja ?

Sales Leaders are rapidly approaching the time to begin 2012 sales planning and budgeting.  Their goal of course is to put on paper how their team will make next year’s revenue target.

Are you ready to start your sales plan but need a refresher on some of the critical sections?  Here are the areas we recommend you include to make sure the important categories are covered.

• Markets – Which geographies, verticals, sectors, MSA’s, etc. will you be targeting?
• Sales Model – How will your sales team be structured?  Common models include direct, indirect, alliance, hunter/farmer, inside, outside, etc.  What is the compensation structure for all bonus-eligible sales resources?
• Sales Metrics – What is your team quota?  How will it be allocated? Do you have enough sales people to reach your revenue goal?  How much pipeline must each rep manage to achieve their individual quotas? What are your sales effectiveness targets? (Hint… you have to at least know your win rate and average deal size to answer these questions). 
• Targets – Specifically what companies (by name) are you selling to and how are they segmented or prioritized? You can’t just say Fortune 500.  List them, rank them and assign them to the sales team(s)s.
• Lead Creation – Do you know how many leads you need to fill your sales pipeline?  What is your lead creation process to identify lead names and titles within your targeted prospects?  Do you have a process in place to message, track, score, nurture and qualify leads? (Hint… Marketing Automation)! 
• Sales Process – Who does what to win new business and how are they held accountable?  This includes things such as target account planning, lead qualification, opportunity reviews, pipeline analysis, solution / proposal development, win-loss reviews, etc.

3FORWARD provides several free Excel and Powerpoint templates to help B2B sales leaders develop their 2012 sales plans. You will find them on our Resources page under the Tools heading.  Here are several to get you started.  Call if you have questions!

• Sweet Spot Matrix Success Kit
• Do I Have Enough Leads Calculator
• Do I Have Enough Pipeline Calculator
• Account Action Plan Success Kit
• Target Account Plan Success Kit
• Finding Your Best Prospects Success Kit

sales target ?

Step 1: Sales Goals and Targets
Setting your annual sales goals and revenue targets
Prioritize challenges that could keep you from hitting your targets and create a defensive strategy for each
Define changes and investments that must be made to achieve success
1.  Setting Sales Goals and Revenue Targets
Although goals and targets are often used synonymously, they are in fact quite different.    Compare their definitions*
Goals: Destinations or where we want the business to be and feel, for example:
-      Relationships
-      Reputation
-      Image
-      Sustainability
-      Culture
Targets: Specific results we want the business to achieve, progress markers to attaining goals; for example:
-      Revenue
-      Profit
-      Market share
-      Recognition
An example of how Goals and Targets work together in this opening section of your sales plan could look like this.
Goal: Establish two new relationships per quarter in the US Financial and Accounting Outsourcing practice.  The targeted annual contract value of each new relationship is $2 million.
2. Prioritizing Challenges and Creating Defensive Strategies
Consider your last couple sales years and think about those things that kept you from achieving all your sales targets.  Be as specific as possible while keeping it functionally focused – not personal.   For example: Need more qualified output from marketing’s lead generation programs (instead of actually naming the VP of Marketing as the problem).
Here’s a simple but effective template for listing out challenges, their impact and priority, and assigning responsibility to minimizing them.

3.  Defining Changes and Investments Needed to Achieve Success
You are likely in the same boat as most sales leaders heading into a new year: You’re getting a quota increase. In the old days we might grumble a little, play around with territories and headcount then tell the CEO we need another seven incremental sales reps to meet the new number.  Your best expectation would have been for one or two of the seven to make quota.  The others become permanent “C” players or simply fail miserably.
More Effective Approaches to Investing in Sales Success
Yes, headcount is still a critical success factor for a sales team expected to make its number.   However, studies of best-in-class sales teams clearly demonstrate many other vital approaches to improving effectiveness and revenue that simply make your existing A, B and even C performers better.   (Fire the D’s, but that’s already in your plan, right?).
Here are five areas of your sales model that will benefit big time from focus and investment.   They are proven to create permanent increases in both win-rates and quota attainment for B2B sales teams.
Establishing a formalized sales process, including targeted account planning
Sales manager effectiveness training and industry-specific rep training
Lead segmentation and a marketing automation system
Sales leaders dashboard
Sales intelligence, prospect profiling and industry monitoring

5 Tanda kalau Anda bukan ENTREPRENEUR

5 Signs You May Not Be an Entrepreneur

Sep 27 2014

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So many people dream of starting their own business. Slaving away in a miserable job with miserable bosses and miserable hours and being mistreated, underpaid and unappreciated fuels those thoughts. But entrepreneurship is not for everyone who is just sick of being employed. Here are five signs the excitement of building a business just may not be for you:

1. You lack the big dream. If you say well, I can start a business in my industry and see what happens, then doing so may be a bad idea. The most successful entrepreneurs are always dreaming big, coming up with either innovations or innovative ways to sell things, and reaching for the stars. And they have a detailed short and long term plan.

2. You have a fear of risk. You turned down a job at a smaller company since you were worried it might not succeed. If that's true, then starting your own business is probably not a good idea. The greatest success comes to those who risk the most, throw off the safety net, mortgage their entire lives (ideally within reason) and go for it.

3. You have a highly skeptical spouse/partner. One of the biggest reasons entrepreneurs burn out too soon is the lack of spousal and family support. If you will come home to that serious worried look every day and there will be tremendous pressure to perform and succeed, think seriously about whether you should proceed.

4. You are not particularly driven or obsessive. For good or bad, the greatest successes tend to come to those who commit everything to it. I caution about the importance of finding balance, which is doable during the marathon of building a business, but without unyielding passion, you are much less likely to grab that brass ring. But be careful: true workaholism also can be problematic.

5. You micromanage people. If you cannot develop skills to delegate and focus your energies on strategy, key hires and problems that arise, it will be much more difficult to build your business. A healthy skepticism of your team's capabilities is fine, but if you cannot mostly leave them to do their thing then the long-term health of the business and its direction will likely suffer.

See more at www.davidfeldmanblog.com.

15 hal yang selalu dilakukan entrepreneur sukses

The most effective entrepreneurs view themselves as assets. They continually invest in themselves and in their future through continuing education and self-improvement.

If you want to become a better entrepreneur and successfully grow your business, dedicate time and energy to improve your daily habits.

Here are 15 things many business influencers make time for in their busy schedules. 

1. Eat breakfast. To work at your peak performance, your body needs fuel. Rather than just grab a cup of coffee on your way to the office, take a few minutes to eat a meal or drink a protein smoothie — even if it’s on the go.

2. Plan your day. First thing in the morning, look at your calendar and prioritize your schedule. If you work best during a specific time of the day, block out those hours for quiet work time. I do my best work in the mornings, so I try to schedule at least 90 minutes to work on my writing before daily distractions begin. While you’re at it, schedule short breaks throughout the day to eat a healthy snack and keep your energy up.  

Related: 5 Morning Rituals to Keep You Productive All Day Long

3. Don’t check email right away. It’s tough not to hop on your smart phone first thing in the morning and see who’s emailed you. Often checking email is a distraction from what you want to focus on early in the day. Try to wait until 9 a.m. or 10 a.m. to check email, after you’ve completed at least one of your critical to-do items. If you’re working on an important project, try not to check your email more than three times a day.

4. Remember your purpose. Take a few moments at the start of each workday to remind yourself of your company’s goals. Think about your core customer and which areas of your business are most profitable. We oftentimes get caught up in the minutia of daily tasks we lose sight of what brings us happiness and profitability.

5. Single-task. We live in a world that praises multi-tasking. Unfortunately, when you have too much going on at once you may become distracted by interruptions and unimportant glitches. To be productive and effective, prioritize, delegate whenever possible and focus.

6. Visualize. It may feel silly, but close your eyes and envision your success. Imagine what you will feel like when you reach your goals. Visualization is a powerful tool and can help you keep your aspirations at the front of your mind. It might also help to post a picture of what you’d like to accomplish. For example, if you’re interested in taking a trip to Paris, post of photo of the Eiffel Tower on your desk.

7. Say no. Entrepreneurs especially feel pressure to accept every opportunity that comes their way. However, not every opportunity will benefit you or your business. Time is our most valuable commodity. Be selective about what you agree to do.

Related: Why 'No' is the Most Important Word You'll Ever Say

8. Value your time. Unlike money, time is a non-renewable resource. There’s simply no way to make more of it. Guard your time and spend it doing the most important things for yourself and your company. Avoid distractions whenever possible. Whether you facilitate or attend a meeting, online or in person, get clear about the start and end time. Whenever someone requests a meeting or consultation with you, try asking for the questions in advance so you can do your research ahead of time. This will keep you on time and on task.

9. Delegate. In the early days of my business, I thought I could save money and do everything myself. Then I realized the small, mundane tasks were taking me away from those things that generated the most income for my business. I was on the fast track to burnout. When you become overwhelmed with work or can’t figure out a solution, hire someone to help.

10. Listen. Be present when you speak with a colleague or employee. Take the time to fully understand what the other person is saying. Leaders who listen effectively avoid miscommunications and are less likely to have to ask for clarification later.

Related: For Better Conversations, Replace 'How Are You?' With This One Phrase

11. Show gratitude. Make it a daily habit to sit down and be thankful for all the opportunities you have been given and all the things you’ve accomplished so far. Simply reminding yourself of your past successes will keep you focused, present and productive. 

12. Stand up and move around. Did you know sitting is the new smoking? This car-commuting, desk-bound lifestyle can be harmful to your health. Studies show it raises the risk of disability, diabetes, heart disease, certain types of cancer and obesity. No matter when you can make time for it during the day, take a few minutes to stand up and take activity breaks every hour or so. It’s good for your body and mind.

13. Breathe deeply. Many people take shallow breaths. Every hour or so, stand up from your desk, stretch and take 10 deep breaths. The quick break and boost of oxygen will reinvigorate you for your next task.

Related: Why You Should Learn to Nap Like a Pro

14. Take a lunch break. Get up from your desk and eat lunch elsewhere. If you can’t spare even a moment away from work during the day, make lunch your networking hour. Schedule lunch meetings throughout the week with key clients, professional acquaintances or friends. 

15. Clear your desk. At the end of each day, clear the clutter from your desk. Put away your pens, stack loose paper and straighten other items. A clear desk will give you a clean slate for the next day and prevent you from feeling bogged down by yesterday’s work.           

Entrepreneur harus cek ide mereka dahulu

Entrepreneurs Need To Reality Check Their Ideas

In my experience, consummate entrepreneurs tend come up with more startup ideas than they can ever implement, and some of the ideas may not even make business sense. But how does any entrepreneur know which ideas to implement, and which ones are best left behind?
After all, most great breakthroughs, like a computer in every home, seemed like a crazy idea before Steve Jobs and Bill Gates made it happen. Now we soon expect a computer on every wrist.
That doesn’t mean that entrepreneurs should ignore business and market realities, under the assumption that success is a random phenomenon. Passion, optimism, and determination are necessary but not sufficient to assure a successful startup.
Some analysis and due diligence along the following lines should be performed on every idea, as a reality check, before committing your efforts and other people’s money to building a business:

1. Look for places where competitors are few. Even if the idea sounds unique to you, it’s worth your time to do a few Internet searches using relevant keywords. If you find more than a dozen solutions that loosely match your idea, it may be time to skip that one and try another. Don’t forget to consider customer alternatives, like trains versus airplanes. 
2. Check for intellectual property barriers in your way. These days, you can find existing patents and trademarks through Google and the US Patent Office online site without spending thousands of dollars with your favorite patent attorney. Of course, existing patents don’t stop you from innovating, but charging ahead into a wall is no fun. 
3. Find a recognized billion dollar and growing market. If you will be looking for professional investors to help you along the way, recognize that they expect to see data from credible market analysts on the size and location of your solution opportunity. Look for double-digit growth data from Nielsen, J.D. Power, Frost & Sullivan, or others. 
4. Separate nice-to-have ideas from ones solving painful problems. All your friends may love your idea on how to find the nearest bar or gym, but how many others are willing and able to pay money for your solution? Even good social causes need to bring in revenue to continue their worthy efforts. Ask domain experts to quantify value for you. 
5. Choose projects with financial resources within your reach. These days, you can build a new e-commerce website to sell home-made wares for a few hundred dollars. New smartphone apps cost only a few thousand, if you have the programming skills. Unless you have a rich uncle, it’s probably not smart to challenge Intel for the next computer chip, which would require several million dollars in investment. 
6. Minimize infrastructure dependencies. Sometimes your solution is impressive, but mass acceptance requires a big culture change, a large support system, or government legislation. For example, the Segway personal vehicle was proven technology 13 years ago, but is still constrained by right-of-way laws, liability issues, and charging stations. 
7. Availability of necessary skills and team members. Most startup projects require special skills and a motivated team. Entrepreneurs with ideas may not have access to the support skills required, or the ability to put together a motivated team. A successful startup is more about the right people and the right execution than the right idea. 

Despite what you hear from some Internet spammers, there are no slam-dunk entrepreneur ideas that can make you rich with no risk and minimal effort. In fact, from painful experience, every real entrepreneur I know could probably add at least one item to this list of reality-check items. Thus I’m suggesting that you do your due diligence carefully, and pick the right idea before you start.
Sometimes I have to tell wannabe entrepreneurs that their million-dollar-idea is actually worth very little, in their own hands. It may indeed be better to freely donate your idea to a more qualified entrepreneur or team, rather than foolishly running it into the ground or sitting on it. One hundred percent of zero is still a small number.
Martin Zwilling
*** First published on Entrepreneur.com on 9/19/2014 ***

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10 istilah SEO yang harus Anda ketahui

New to SEO? Understand the lingo with these 10 fundamental SEO terms.

If you're new to SEO, you'll find that the terminology is a language all on its own. Improve your SEO vocabulary and knowledge with these 10 essential SEO terms.

Anchor text - Anchor text is the SEO industry's term for hyperlinked text, being that it is the anchor to the link. Anchor text is prevalent because SEO's found that by using keyword rich anchor text, it could help enhance rankings. While it is okay to optimize anchor text internally (as long as it's relevant and isn't excessive) optimizing anchor text for articles and press releases that will be distributed at larger scales could be considered a link scheme. Best practice is to keep anchor text natural in any articles or press-releases.

Title tag - A title tag, or page title is a tag in the .html denoted by <title>. The title tag represents the page's title and can be seen on the tabs in your browser or in the headline of a search result. Title tags help both the search engines and internet users identify what your pages are about. Best practice for title tags is to create unique, relevant  titles for each one of your pages.



Meta description - A meta description is another .html tag, but its purpose is to describe the page. While meta descriptions do not have any effect on rankings, they can help increase click-through rates since they do show up in the search results. Like title tags, it's important to have unique, relevant descriptions for each page and make sure to include a call-to-action!



301 redirect - When you delete pages or change URLs, they don't just dissipate into the digital universe. So when users try to search for a URL that no longer exists, they receive a 404 error, or 'Not Found' page. To avoid confusing users and to pass on any ranking authority from retired pages, it is best practice to use a 301 redirect. 301 redirects will redirect users and search engines from the old URL to another active page that you specify.

SERP - SERP stands for Search Engine Results Page. A SERP is what is returned to you after typing in a search query. In essence, it's a page of results after you search. SERP is a coined SEO term that you'll hear frequently.



Keyword - Keyword is another term that is used a lot in SEO. A keyword or keyword phrase is a word or set of words that exemplify the brand, its services, or products. Keywords are important because they help users and the search engines better identify what your webpages are about . Using relevant keywords in your title tags, headlines and throughout your content can help to give the search engines a better idea of what your page is about. Just be careful not to overusekeywords, or it can actually hurt your rankings.

Indexing - Indexing is the search engines' process for collecting and storing data across the web. The search engines are constantly scouring the web for updated and new pages to add to their massive databases of information. When the search engines do find new pages, they 'index' it, meaning they add a copy of it to their database, so that they can retrieve it during searches.  

Links - There are two types of links that you will hear SEO's talk about. Internal and external.Internal links are links that occur between pages inside of your website. For example, all links on the navigation bar of your website are internal links. External links are links coming or going from your website, either someone has linked to your website, or yours to theirs.

Both link structures are important, although links coming to your website are seen as more of an authority signal. Best practice for links is to have an organized and convenient internal link structure, so that both users and search engines can easily find your pages. A good rule of thumb to follow is that every page should be at most two clicks away from the homepage. For external links, it's important to create great content that users would want to link to. Any unnatural links or link schemes could end up in a penalty.

Rel="author" - Google's Authorship Markup, also known as rel="author" is a tag that is used to associate authors with their Google+ profiles. This helps to put a face behind your brand, can help increase click-through rates in the search engines, promote thought leadership and can be seen as a ranking signal to Google.  Rel="author" is a great tool for any author that creates content online and has many benefits.

Canonical URL - Canonical URLs are used in cases where there is duplicate content. Say you sell a product that comes in several different colors, and you have a page for each of those colors. The search engines wouldn't be sure which one to index since they're all the same, so by using a canonical link you are able to specify which page should take precedence in the search engines. While it is not a guarantee, it is best practice when you have multiple pages with very similar or identical content.

While that's just the tip of the iceberg when it comes to SEO, these terms give a general understanding of some of the fundamentals of SEO. Still have some unanswered questions? We'd be happy to clear them up. Contact us anytime and pick our brains!

10 cara entrepreneur berpikir beda.

Entrepreneurs are a unique breed of people. While some people sit and fantasize about the glamor of being their own boss and creating their own business, those in the thick of business ownership understand that even considering all its rewards, entrepreneurship is a difficult and complicated path.

The world's most successful entrepreneurs aren’t the ones who impulsively quit their jobs to chase a get-rich-quick idea. They are the ones with anentrepreneurial mindset -- a set of perspectives and values that allow them to achieve greatness.

These 10 perspectives are differentiators you’ll need to have or develop if you’re going to be a successful business owner.

1. Challenges are opportunities. Setbacks, obstacles and challenges are painfully common elements of entrepreneurship. Most people react to these hurdles with stress and pessimism, with an attitude that obstacles are negative experiences that only hinder progress. As an entrepreneur, you encounter so many challenges you simply can’t afford to react this way.

Instead, successful entrepreneurs view challenges as opportunities. Each challenge or setback reveals a key opportunity to grow -- either to improve upon an existing weakness or take measures to avoid experiencing a similar setback in the future.

Related: 5 Stern Truths You Need to Know Before Becoming an Entrepreneur

2. Competitors are research subjects. Rather than viewing competitors as a threat, like most people would, entrepreneurs see competitors as enriching opportunities to learn more about their industry and target market. By looking at your competitors’ business models, you can learn what makes yours unique and embellish that uniqueness in your branding and marketing efforts. Studying your competitors’ emphasis on customer experience can teach you how to make yours better.

Your competitors are doing you a favor -- they’ve already gathered tons of valuable information. Entrepreneurs realize that it’s up to them to take advantage of it.

3. Everything requires effort. Entrepreneurship is multifaceted and constantly demanding, and there’s no shortage of pitfalls that could disrupt or destroy your business. Successful entrepreneurs are aware of this, and they’re aware that everything -- from product development, sales and marketing -- requires significant effort to achieve success. Instead of looking for shortcuts, they’re pouring effort into their business at every opportunity, and when they reach one goal, they’re already busy planning another.

4. Perfection is the enemy of progress. It’s a familiar aphorism that nobody understands better than entrepreneurs. Young or inexperienced entrepreneurs might get caught up in chasing their original vision, because original visions are almost invariably “perfect.” But perfection isn’t necessary to run a successful, profitable business. 

In fact, perfection is often what stalls progress. The time you spend trying to hammer down those last few details is likely going to end up as time wasted. Instead, spend your efforts on the big picture, and make sure it’s solid.

5. Big things are made from small components. This works for problems as well as solutions. For example, instead of seeing a content-marketing campaign as a quick way to get traffic and new business, entrepreneurs see content marketing in terms of its individual components (blogging, social-media marketing, link building, etc.), each of which has its own advantages and disadvantages. Successful entrepreneurs can break down massive projects, problems and campaigns into smaller, more manageable pieces.

6. Mistakes are healthy. The popular vision of massively successful entrepreneurs such as Steve Jobs or Jeff Bezos illustrates them as infallible leaders. This couldn’t be further from the truth. Successful entrepreneurs, even the rock stars among them, make mistakes often. Furthermore, they aren’t afraid to make mistakes, and they know how to learn from them.

Making mistakes is healthy and normal, and the sooner entrepreneurs realize that, the better. Don’t waste time doing everything you can to avoid mistakes or beat yourself up after making one. Acknowledge your mistakes, figure out what you can do to make up for them, and move on.

Related: 17 Traits That Entrepreneurs Possess

7. There is no magic. The super-rich entrepreneurs you read about in the news usually didn’t get there because they randomly stumbled upon a great idea. They got there because they poured years of effort and passion into a good idea, and eventually their efforts paid off.

You can’t become an entrepreneur expecting there to be a miracle, or some kind of instant, magical rise to the top because your idea was revolutionary. Even the best ideas in the world require patience, skill and endless effort to earn that level of success. The world's best entrepreneurs realize this. Waiting for your idea to do the work on its own, or waiting for some unseen element to carry you to success can only result in disaster.

8. Outside perspective is invaluable. Entrepreneurs need to be good communicators, and that means actively listening to those with different ideas and opinions. It’s easy for us to get trapped in one mode of thinking.

Many business owners keep their business models and directives too rigid, ultimately restricting their ability to grow and leading to failure. Successful entrepreneurs, on the other hand, are constantly searching for individuals and experiences that will challenge their way of thinking and lead them to see things from a new perspective.

9. Discipline is a prerequisite. To most people, discipline is something extra. It takes extra thought and effort to exercise, wake up on time or do anything other than spend leisure time. To successful entrepreneurs, discipline is normal. It’s a prerequisite that carries into all aspects of their lives.

You don’t have to be a regimented military-style leader to be disciplined, but you do have to know what you want and be prepared to do whatever it takes to get it.

10. Entrepreneurship is a lifestyle. Entrepreneurs wake up as entrepreneurs, go to work as entrepreneurs, come home as entrepreneurs and go to bed as entrepreneurs. There is no nine to five. There is no “work life” and “home life.”

The advantage of this is that you have total control over your business and your professional choices, including what you do for it. The (possible) disadvantage of this is that you carry your business with you everywhere you go. Entrepreneurship becomes your work and your life, and you need to be prepared for that if you’re going to survive the lifestyle.

Being a successful entrepreneur isn’t about being born with a specific mindset, it’s about being prepared for the challenges that await you.

Related: 10 Things That Set Entrepreneurs Apart From the 9-to-5 Crowd

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Menyambut era kejayaan e-commerce 2015

It took 18 years (1994-2012) for e-comm sales to hit US$1T. But only two years to get to US$1.5T (2014). Bigcommerce says it will reach US$2T in 2015

A Sting CD is the first documented online purchase. That was 20 years ago. By end of this year, e-commerce sales will hit US$1.5 trillion, as per eMarketer.

The growth numbers are mind-boggling. According to a study by Bigcommerce, an e-commerce provider that helps businesses sell more online, it took 18 years (1994-2012) for e-commerce sales to hit US$1 trillion worldwide. But only two years to get to US$1.5 trillion (2014). The prediction is that the numbers will hit US$2 trillion in 2015.

Time is ripe for SMBs to shine
Now it has become extremely easy to launch an e-commerce store, thanks to various tools available in the market today. What used to take developers weeks-months, now takes 30 minutes, saysBigcommerce.

This is essentially due to SaaS (Software-as-a-Service) technology, which helps automate processes that used to be complicated: credit cards, payment wallets, shipping, taxes, etc.

There is a fundamental shift underway towards best-of-breed platforms, enabling SMBs to compete with large merchants.

In 2013, the SMB e-commerce market in the US was US$76.76 billion. The study says this is a significant growth segment and will go beyond US$100 billion in 2015.

It predicts that SMB e-commerce will exceed — for the first time — Amazon and eBay worldwide revenues combined.

Also Read: Singapore’s GIC in Flipkart’s US$1 billion funding

e27 reached out to Bigcommerce to get Asia-specific numbers, but it said that the study looked specifically at e-commerce globally and used the US as a case study.

Mobile Marketing dan Push notification

If Mad Men took place in 2014, the boardroom talk would have been all about push notifications on your smartphone.

Mobile marketing is where the magic is these days, but it’s not enough to have notices of sales and discounts landing in a customer’s inbox. Now, they want those alerts in real time, flashed up on the screen of their mobile device. These instant alerts -- called “push” notifications -- are being widely adopted by consumers and if your business is not using them, you are very likely losing money.

Related: 10 Online Marketing Predictions to Inform Your Strategy in 2014

Global-marketing company Responsys, with U.S. headquarters in San Bruno, Calif., surveyed 1,200 adults and found that almost six in 10 adults have downloaded apps from their favorite brands and of those who have downloaded apps, seven in 10 have enabled push notifications. Those percentages are higher when only the younger set is surveyed.

Take a look at the infographic from Responsys (below) to see what compels consumers to download a brand's app and then why they consider push notifications from those apps to be useful. 

http://www.entrepreneur.com/dbimages/article/1391714048-mobile-marketing-magic-push-notifications-infographic.jpg

Related: Keeping an Eye Out for Social and Mobile Innovations

Mobile Marketing , masa depan digital marketing

The evidence pointing toward the emergence of consumers making the shift to mobile seems to mount with each passing day. According to data released by Gartner, downloads of mobile apps will increase to 268 million by 2017. Those downloads will generate a revenue exceeding $77 billion.

According BIA/Kelsey's U.S. Local Media Forecastthere is a nearly 50/50 split between local mobile search and local desktop search. By 2016, local mobile search is expected to exceed desktop by more than 27 billion annual queries.

Related: New Google Calculator Tracks Value of Mobile Marketing Efforts

According to data published by MITTCOM, 20 percent of media consumption is spent using a mobile platform, tablet shipments increased by 83 percent in 2012 and interaction on second screens has increased for smartphone and tablet users during primetime TV.

Research indicates that the average consumer in the United States spent two hours and 38 minutes on tablets and smartphones each day in 2013. Based on these numbers, within just three short years, mobile apps will become completely mainstream.

Clearly, the future of marketing lies with mobile formats that provide businesses an entirely new way in which to interact with consumers. Digital marketers who tap into the power offered by mobile media are able to enhance and simplify the consumer experience.

New research indicates that as the usage of mobile devices grows, users have become increasingly reliant on mobile technology and have even come to expect it. To thrive, or even survive, in a digital age driven by consumers, businesses must learn how to leverage the power of mobile technology. One of the biggest problems is many simply do not know where to get started.

There are five key areas where you can capitalize on the power of mobile to gain a competitive advantage, enhance consumer experience and connect with customers.

1. Optimize for tablets. Smartphones once ruled the mobile world but no longer. Tablets provide a tremendous amount of convenience that tablet users are more than willing to take advantage of. If you have a mobile site, make sure it is optimized for tablets to ensure you provide an excellent user experience and do not lose out on sales.

2. Shorten and simplify the checkout process. You are losing sales when it takes a long time for a customer to complete information in multiple forms and progress through various stages of the mobile shopping cart process. Streamlining the process significantly increases conversions.

Consolidate the checkout process to as few pages as possible (preferably one) and reduce the number of required fields. Save customer profiles so they can quickly prepopulate when they return for subsequent purchases.

Related: 10 Ways to Find Customers with Mobile Marketing

3. Increase the speed of your site. Slow loading times are as much a problem as a lengthy checkout process. Ensure that your site loads quickly and processes orders fast to avoid customers abandoning their shopping carts.

4. Provide relevant content. Well designed mobile offers a tremendously enhanced customer experience but 79 percent of consumers will not revisit a mobile app more than twice if their initial impressions are less-than-great. To stand out from the competition, deliver a presentation that optimizes efficiency, has clear value and provides a simple presentation.

Brands that excel in leveraging specific moments in a user’s interface include Zappos, 7-Eleven, and Home Depot. Each delivers relevant content, including appropriate deals, based on a variety of factors such as when the app is opened, the weather and time of day.

5. Take advantage of proximity marketing. Proximity marketing involves marketing specifically to a consumer who are nearby. You can setup a “geo-fence” around your store, restaurant or event with a proximity-based push notifications system that automatically messages everyone with your mobile app who is nearby.

Notifications drive foot traffic from your customers and fans who are already close by. It’s a great way for restaurants and bars to share happy hour and dining specials, entertainers to promote events, athletes to promote appearances, or retail stores to offer discounts.

Mobile marketing is big business. If you are not leveraging the power of mobile, you are missing out on sales and a powerful competitive advantage.