Mobile Marketing , masa depan digital marketing

The evidence pointing toward the emergence of consumers making the shift to mobile seems to mount with each passing day. According to data released by Gartner, downloads of mobile apps will increase to 268 million by 2017. Those downloads will generate a revenue exceeding $77 billion.

According BIA/Kelsey's U.S. Local Media Forecastthere is a nearly 50/50 split between local mobile search and local desktop search. By 2016, local mobile search is expected to exceed desktop by more than 27 billion annual queries.

Related: New Google Calculator Tracks Value of Mobile Marketing Efforts

According to data published by MITTCOM, 20 percent of media consumption is spent using a mobile platform, tablet shipments increased by 83 percent in 2012 and interaction on second screens has increased for smartphone and tablet users during primetime TV.

Research indicates that the average consumer in the United States spent two hours and 38 minutes on tablets and smartphones each day in 2013. Based on these numbers, within just three short years, mobile apps will become completely mainstream.

Clearly, the future of marketing lies with mobile formats that provide businesses an entirely new way in which to interact with consumers. Digital marketers who tap into the power offered by mobile media are able to enhance and simplify the consumer experience.

New research indicates that as the usage of mobile devices grows, users have become increasingly reliant on mobile technology and have even come to expect it. To thrive, or even survive, in a digital age driven by consumers, businesses must learn how to leverage the power of mobile technology. One of the biggest problems is many simply do not know where to get started.

There are five key areas where you can capitalize on the power of mobile to gain a competitive advantage, enhance consumer experience and connect with customers.

1. Optimize for tablets. Smartphones once ruled the mobile world but no longer. Tablets provide a tremendous amount of convenience that tablet users are more than willing to take advantage of. If you have a mobile site, make sure it is optimized for tablets to ensure you provide an excellent user experience and do not lose out on sales.

2. Shorten and simplify the checkout process. You are losing sales when it takes a long time for a customer to complete information in multiple forms and progress through various stages of the mobile shopping cart process. Streamlining the process significantly increases conversions.

Consolidate the checkout process to as few pages as possible (preferably one) and reduce the number of required fields. Save customer profiles so they can quickly prepopulate when they return for subsequent purchases.

Related: 10 Ways to Find Customers with Mobile Marketing

3. Increase the speed of your site. Slow loading times are as much a problem as a lengthy checkout process. Ensure that your site loads quickly and processes orders fast to avoid customers abandoning their shopping carts.

4. Provide relevant content. Well designed mobile offers a tremendously enhanced customer experience but 79 percent of consumers will not revisit a mobile app more than twice if their initial impressions are less-than-great. To stand out from the competition, deliver a presentation that optimizes efficiency, has clear value and provides a simple presentation.

Brands that excel in leveraging specific moments in a user’s interface include Zappos, 7-Eleven, and Home Depot. Each delivers relevant content, including appropriate deals, based on a variety of factors such as when the app is opened, the weather and time of day.

5. Take advantage of proximity marketing. Proximity marketing involves marketing specifically to a consumer who are nearby. You can setup a “geo-fence” around your store, restaurant or event with a proximity-based push notifications system that automatically messages everyone with your mobile app who is nearby.

Notifications drive foot traffic from your customers and fans who are already close by. It’s a great way for restaurants and bars to share happy hour and dining specials, entertainers to promote events, athletes to promote appearances, or retail stores to offer discounts.

Mobile marketing is big business. If you are not leveraging the power of mobile, you are missing out on sales and a powerful competitive advantage.

Leverage, kunci bagi entrepreneur..

Leverage is the key to making what you have go much further. Just like a crowbar or a moving dolly, leverage allows you to harness the power of good positioning and the strategic application of energy to move mountains.

As an entrepreneur, you’re often dealing with limited resources, be they time, money or manpower, to try to radically change the world. Innovation has no greater ally than leverage.

Related: The 5 Things You Must Know to Leverage the Future of Digital Marketing

Here are five quotes about leverage to get you thinking about how to use this life-altering force in your life.

It is much easier to put existing resources to better use than to develop resources where they do not exist. -- George Soros

As an entrepreneur you should always be looking for strategic partnerships that will help leverage your business. How can you partner with other entrepreneurs? What brands would leverage your identity into a different sphere of influence? How can your list add value for someone and create success for you both?

By doing well for others you can also do well for yourself. The key is leverage.

Your workforce is your most valuable asset. The knowledge and skills they have represent the fuel that drives the engine of business, and you can leverage that knowledge. -- Harvey Mackay

One crucial factor of success for entrepreneurs is a highly dedicated and passionate staff. Pay alone isn’t enough to motivate your people, they need to have the context of your vision to fuel them.

If you’re doing it right, your staff will be the first super fans and early adopters of your business. They see how they’re changing the world by being a part of what you’re doing and provide the ultimate leverage through their own personal proselytizing and their dedicated commitment to working toward your vision.

Related: How Thoughtful Leaders Earn Employee Loyalty

Keep your staff engaged and leverage their skills, enthusiasm and talent to create a movement that changes the world.

The leverage and influence social media gives citizens are rapidly spreading into the business world. -- Simon Mainwaring

Sometimes it’s easy to forget just how new the concept of social media really is for the huge amount of leverage it can forge for your entrepreneurial vision. Through social media you are able to share your vision, connect with like-minded individuals and get an organic conversation sparked about your business.

Tend to your social-media accounts like a garden and cultivate them into blossoming fans who will help spread the good word about what you do and how your business is important.

Attempting to succeed without embracing the tools immediately available for your success is no less absurd than trying to row a boat by drawing only your hands through the water or trying to unscrew a screw using nothing more than your fingernail. -- Richie Norton

If you aren’t using every point of leverage you have as a business, then you’re wasting effort and energy. Try taking an hour and looking at all the pain points in your business. Then match those pain points with a leveraged solution and get to work using that solution as a tool.

When you partner with other people internally and externally to find solutions, you can leverage their knowledge, skills, assets and relationships to help solve pain points. If you’re doing it correctly, you will also be able to offer your partners solutions to their problems through the resources that you offer. Use leverage as a tool and watch your business grow.

As a (small) businessperson you have no greater leverage than the truth. -- Paul Keating

Honesty is the ultimate leverage. Be honest in all your dealings and your reputation and business will reap the rewards. It’s the best tool in your entrepreneurial arsenal.

Related: How Companies Can Leverage Influence to Create Trust

Perbedaan Free Office dan Pro Office KINGSOFT

Sudah 2 bulan ini mencoba Office dari WPS, atau dikenal juga dengan Kingsoft Office.
Yang versi FREE saja sudah sangat mencukupi dan bisa dipasang di Android, Apple IPAD dan tentunya Windows Desktop.

Differences between Free Office
and Professional Office Suite 2013

There are some differences between free office 2013 and professional office 2013.
Aside from features included in free version, professional version contains some new features.

Also view:
Kingsoft Office Professional 2013 vs Microsoft Office Professional 2013
Kingsoft Office Free 2013 vs OpenOffice 4.0Kingsoft Office 2013 vs Microsoft Office 2003Kingsoft Office 2013 vs Microsoft Office 2007 
Kingsoft Free Presentation Software vs Microsoft PowerPoint Viewer
Kingsoft Office Free 2013 vs Microsoft Office StarterKingsoft Writer 2013 vs Microsoft Office Word 2010Kingsoft Spreadsheets Free 2013 vs Microsoft Excel 2010Kingsoft Presentation Free 2013 vs Microsoft PowerPoint 2010Kingsoft Office 2013 vs Microsoft Office 2010

WPS Office Special Features	Free Office	Professional Office
Multiple Tabs Management
Paragraph Layout tool in Writer
Switch Interface
Compare Documents Side by Side
Intuitive Table Operation Tools in Writer
Open and Read MS office 2003, 2007 and 2013 Files
Million Rows and Columns in Spreadsheets
Create and Edit Macros, VBA
Export to Excel 2007 Formats .xlsx, .xlsm
Export to Word 2007 Formats .docx, .dotx,.docm,.dotm
Online Templates Homepage
Size	45.4 MB	61.4 MB
Price	$ 0.00	Buy at $ 69.95
	Download	Download
	Free Office	Pro Office

Opensource virtualization untuk Anda

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With virtualisation now a mainstream technology for most large businesses, the big players like EMC (VMWare), IBM and Microsoft are investing heavily in proprietary options for running multiple guest operating systems on a single machine.

In addition to the commercial products, there is a vibrant open source virtualisation ecosystem that CIOs can consider for public and private cloud infrastructure.

In this edition of five open source things to watch, we take a look at virtualisation software that can consolidate infrastructure without shrinking the savings.

1. KVM

Short for Kernel-based Virtual Machine, KVM is not as widely deployed as other open source hypervisors, but its stature is growing rapidly.

KVM is a full virtualisation hypervisor and can run both Windows and Linux guests.

With the kernel component of KVM included in Linux since kernel 2.6.20, KVM can claim a good level of integration with the rest of the operating system.

KVM received its biggest validation in late 2008 when Linux vendor Red Hat acquired KVM developer, Qumranet. Red Hat now bases its enterprise virtualisation server on the KVM hypervisor.

URL: http://www.linux-kvm.org
Licence: GPL

2. Xen

Xen began life as a Microsoft-funded startup at the University of Cambridge and has risen to become the “de facto standard” in Linux hypervisors.

Xen supports paravirtualisation and “hardware assisted” virtualisation for modified and un-modified guests, respectively.

Guests can be Linux or Windows, but the overwhelming majority of guests are Linux variants, particularly in the hosting space.

A few years ago quite a few commercial software vendors, including Novell and Oracle, adopted Xen and then – seemingly out of nowhere – the commercial startup behind Xen, XenSource, was acquired by Citrix. Citrix has been Xen-happy ever since.

Recently, CIO reported on the private cloud development at the ACMA in Canberra, which is based on Citrix’s Xen hypervisor.

URL: http://www.xen.org
Licence: GPL

3. OpenVZ

OpenVZ is container-based virtualisation for Linux, which has become quite popular among the mass-market Linux hosting providers as an inexpensive way to provide virtual private servers.

The OpenVZ containers provides the same services as a separate host and claims to provide near native performance.

OpenVZ is the core within Parallels Virtuozzo Containers, a commercial virtualisation solution offered by Swiss company Parallels. Commercial support is available for Parallels.

Not a lot has been written about OpenVZ/Parallels in the enterprise space, but there are quite a few glowing user testimonials about the product.

URL: http://openvz.org
Licence: GPL

4. VirtualBox

VirtualBox is an open source desktop virtualisation tool originally developed by German company, innotek, which was acquired by Sun Microsystems in February 2008.

Since acquiring Sun, Oracle has continued VirtualBox development and the latest version, 4.0, was released in December 2010.

VirtualBox runs on Windows, Linux, Solaris and Mac OS X and can support all those operating systems as guests.

While it is mostly used on desktops, VirtualBox is a full virtualisation app and can be used on servers as well.

The closed-source edition of VirtualBox is now distributed as an “extension pack” and includes features like RDP and USB support.

URL: http://www.virtualbox.org
Licence: GPL & CDDL

5. Lguest

Lguest is an interesting virtualisation project started by Australian developer, Paul “Rusty” Russell.

Designed with Linux in mind, lguest allows multiple copies of the same kernel to run alongside each other.

While not a full virtualisation hypervisor, lguest prides itself on ease of use and uses the same kernel image for host and guest operating systems.

Computerworld has run with a number of articles about lguest over the past few years.

There’s not much information about whether lguest is being used in a business production environments, but that would be interesting.

URL: http://lguest.ozlabs.org/

5 Open source Network Management

5 open source network management projects to watch

Mix of community and commercial support available.

Open source software has a long history in lower-level network software so it’s not surprising there is a healthy range of free tools available for network and systems management.

Often with commercial support available, open source network management tools offer an easy way to gain more visibility into the workings of disparate systems and software.

In this edition of 5 open source things to watch, we take a look at network management projects that will allow IT managers to take control of the shop without selling the farm.

1. OpenNMS

OpenNMS is a network management application written in Java. It claims to be the world’s first enterprise network management developed under an open source model. The project was registered on SourceForge on July 2000.

Designed to scale to thousands of notes from one installation, OpenNMS can automatically discover network services and has an API for integration with bug tracking systems.

While commercial development and support services are available through opennms.com, the project makes a point about not having a proprietary “enterprise” version.

OpenNMS is cross platform and a mobile client for Apple’s iOS is available.

URL: http://www.opennms.org/
Licence: GPL

2. Zenoss

Zenoss Core is the open source network management product backed by Zenoss Inc. It manages the configuration, health, performance of networks, servers and applications in one system.

Zenoss has an integrated CMDB and it is controlled by a Web-based GUI. Custom devices like temperature sensors can also be monitored.

In addition to the standard uptime and performance monitoring features, Zenoss supports monitoring templates dubbed “ZenPacks”.

URL: http://zenoss.org
Licence: GPL

3. NetXMS

NetXMS is more of an independent open source network management project that has client and server apps for Linux, Unix and Windows. Its main developer is Raden Solutions, a Latvian IT company.

In addition to the standard network monitoring features, NetXMS has business impact analysis tools.

The NetXMS interface is a “fat” client and there is also a Web interface.

Both free and paid support is available for NetXMS.

URL: http://www.netxms.org/
Licence: GPL

4. Nagios

Nagios is one of the most popular open source network management tools and is widely deployed among Linux users. It began life as “NetSaint” before being renamed Nagios.

The central application is called Nagios Core, with additional functionality available through Nagios Plugins, Frontends and Config Tools.

Regarding the third-party applications and plug-ins for Nagios, there is the Nagios Exchange portal that categorises extensions across various genres.

Both community and commercial support is available for Nagios.

URL: http://www.nagios.org/
Licence: GPL

5. Hyperic

Hyperic is an open source network management suite that targets itself as being suitable for Web application and virtual machine management.

The commercial Hyperic was acquired by SpringSource, which was then acquired by VMWare.

Hyperic features automatic discovery and records some 50,000 metrics across 75 application stacks.

An Enterprise edition is available for Hyperic which includes more features than the open source edition and commercial support.

URL: http://www.hyperic.com/
Licence: GPL

5 Aplikasi Helpdesk Open Source

5 open source help desk apps to watch

Keep track of support calls while keeping help desk apps within your budget

If your help desk software is giving you trouble, there are some open source options available to help ease your pain – without the high cost.

In this instalment of CIO's five open source applications to watch we take a look at help desk software, which is the basis of incident response and IT service delivery.

RT: Request Tracker

RT is a ticketing system which enables a group of people to manage tasks, issues and requests submitted by a community of users. The RT platform has been under development since 1996, and is claimed to be used at thousands of sites around the world. Written in object-oriented Perl, RT manages tasks like the identification, prioritisation, assignment, resolution and notification for applications including project management, help desk, NOC ticketing, CRM and software development.

URL: http://bestpractical.com/rt/ Licence: GPL

Help Desk Software

Help Desk Software (also Freehelpdesk) is feature-rich help desk system designed from the ground up to meet the demands of help desk staff and their users. It is a Web-based system that can accept new calls from your users directly into the system. Calls can be tracked and searched to enable faster response times. Help Desk Software has been updated to support PHP 5, but development pace has slowed since mid-2008.

URL: http://freehelpdesk.org/ Licence: GPL

OTRS

OTRS (Open source Ticket Request System) has features to manage customer telephone calls and e-mails. The system is built to allow support, sales, pre-sales, billing, internal IT and help desk functions to react quickly to inbound inquiries. OTRS is a Web-based help desk and ticket system that provides a set of features to help service organisations to manage requests more efficiently. As a framework, it is the basis of OTRS::ITSM, an ITIL-compliant IT service management solution. It supports MySQL, MS SQL, PosgreSQL, Oracle and DB2.

URL: http://otrs.org Licence: AGPL

Triage

A Web-based help desk application written in Java using the Hibernate and ZK libraries. Triage provides interfaces for handling tickets with notes and solutions, full-text search indexing, and allowing for plug-ins which can generate tickets from external sources (for example Asterisk, OpenNMS, Nagios, and e-mail). The initial development is being done on Linux, using the Eclipse development environment. The idea is that as a technician enters a new ticket, the application will present them with previous tickets/solutions which may be related and be able to present a quick answer. This way, knowledge is not lost and can be easily leveraged even with new personnel in the IT work force.

URL: http://code.google.com/p/triage/ Licence: GPL

PHP Help Desk

PHD Help Desk is an application designed for the registry and follow-up of help desk incidents. A registry of incidents allows classification in two levels (type and subtype), the state of the incident, a description, ticket assignment and priority, historical registry, and an audit. Information can be reported in consultation format, to give reports or export the information for later processing in a database or spreadsheet.

URL: http://www.p-hd.com.ar/eng/index.php Licence: GPL

Onno Center dan Cyberpreneur Indonesia Kembangkan Blusukan Online

Onno Center dan Cyberpreneur Indonesia Kembangkan Blusukan Online Posted: 04 Sep 2014 10:59 PM PDT ISTILAH Blusukan Online mulai dikenal masyarakat. Adalah Onno W. Purbo, Pakar Internet Indonesia,  yang mengenalkan webinar dengan jumlah audience  hingga mencapai lebih dari 500 orang dari penjuru daerah, untuk bersama-sama melakukan komunikasi dua arah secara online. Webinar ini dikembangkan pertama kali oleh Cyberpreuneur Indonesia, sebuah yayasan yang memiliki tujuan untuk menciptakan enterpreneur-enterpreneur muda Indonesia. Kini  bersama Onno Center,  lembaga pendidikan yang mengsung Onno W. Purbo sebagai ikon,  Cyberpreuneur Indonesia tengah  melakukan proses pengembangan Blusukan Online. Dedi Yudiant, Pendiri Cyberpreuneur Indonesia mengatakan, “Kami telah mencoba sistem ini selama setahun, dan telah berhasil melibatkan lebih dari 500 peserta webinar. Jika kapasitas server yang kita gunakan lebih besar lagi, kemungkinan bisa melibatkan 1000 peserta sekaligus.” Namun pengembangan bukan hanya sekedar menambah server, tetapi juga berevolusi menjadi beberapa bentuk kegiatan, seperti: Blusukan Online Conference, adalah kegiatan interaktif Audio Visual berbasis web dengan server terpusat dengan jumlah partisipan atau peserta hingga 1000 orang serentak sekaligus dan bisa diakses dari mana saja, sejauh terhubung ke Internet dengan bandwidth minimal 512 Kbps. Blusukan Online Web, adalah sistem informasi berbasis Web atau portal Kegiatan yang tujuannya melakukan identifikasi /monitoring tingkat ‘Kegalauan (Galauers)’ pengguna dunia maya terhadap sesuatu produk atau layanan, baik Layanan Publik, pemerintahan  maupun swasta. Melalui Blusukan Online Web, bisa diperoleh  indikasi awal terhadap informasi produk atau layanan berupa respon pengguna, baik positif maupun negatif,  di dunia maya. Khusus untuk Pemerintah, Blusukan Online Web memberikan kemudahan bagi Pemerintah untuk mengetahui isu-isu  yang paling dominan di masyarakat, berdasarkan fakta dan data secara instant, lengkap dengan pengaturan prioritas secara otomatis. Blusukan Online Streaming, adalah kegiatan-kegiatan mengunggah atau mendownload file audio visual berbasis web di dunia Internet dengan server terpusat dan sistem informasi berbasis web secara terpadu. Misalnya seperti yang dilakukan oleh portal layanan streaming SMK.TV. Nantinya, Onno Center akan membuat layanan yang sama agar masyarakat, terutama di dunia TI dan pendidikan untuk mengisi  video streaming yang bermanfaat bagi banyak orang. Blusukan Online On Air,  adalah kegiatan kolaborasi  mempublikasikan materi audio visual baik streaming, recording  maupun live berbasis internet yang ditayangkan secara On The Air melalui saluran TV satelit maupun segala jenis TV Channel, sehingga seluruh pengguna dunia maya dan pemirsa TV dapat menyaksikan tayangan yang  sama, di waktu yang bersamaan pula. Onno W. Purbo, mengatakan, “Dengan dukungan teknologi internet dan siaran, penyebaran ilmu pengetahuan dapat dilakukan secara luas dan cepat,” tambahnya. Untuk memberikan efek yang luar biasa, Onno pun mengajak seluruh komunitas TIK untuk saling berbagi memberi ilmu yang bermanfaat bagi masyarakat. •ANDRI/M. TAUFIK (foto)

Onno W. Purbo: Blusukan Online, Blusukan Tanpa Becek-becekan Posted: 03 Sep 2014 10:34 PM PDT PRESIDEN terpilih, Joko Widodo, sejak menjabat Walikota Solo dan Gubernur DKI Jakarta telah menunjukkan kegiatan ‘blusukan’ atau menjalin komunikasi dengan masyarakat secara langsung, untuk mengetahui kondisi terkini masyarakat. Metode blusukan dipercaya dapat membantu menentukan program pemerintah yang berpihak pada kerakyatan. Tak heran jika kegiatan ini pun mulai banyak diikuti oleh pemimpin daerah lainnya untuk melakukan hal yang sama,  agar dapat mendekatkan seorang pemimpin dengan rakyatnya. Pakar Internet Onno W Purbo, juga mulai mengadopsi istilah blusukan untuk teknologi terbarunya yang bernama Blusukan Online. Blusukan Online adalah komunikasi interaktif dua arah yang dilakukan dari jarak jauh secara online. Bisa dilakukan kapanpun dalam 24 jam, sepanjang terhubung dalam koneksi internet. Dengan Blusukan Online, Onno berharap kegiatan mengajar teknologi informasi dan komunikasi (TIK) yang banyak dilakukannya saat ini bisa menjangkau lebih banyak orang di banyak daerah, bahkan di pelosok-pelosok desa. Dikembangkan bersama antara Onno Center dan organisasi bernama Cyberpreuneur Indonesia, Blusukan Online sepintas hampir sama dengan webinar (seminar berbasis web) biasa. Namun yang istimewa, Blusukan Online mampu melibatkan banyak peserta di berbagai penjuru Indonesia. Tak tanggung-tanggung, bisa mencapai lebih dari 500 peserta! Bersamaan dengan sosialisasi  Cyberpreneur Competition 2014 yang digelar Cyberpreneur Indonesia bersama Direktorat Pembinaan SMK, Kementerian Pendidikan dan Kebudayaan, hari ini (4/9) di Jakarta, Onno kembali melakukan ujicoba Blusukan Online bersama ratusan SMK se-Indonesia dan sejumlah media di Jakarta. Onno menyebutkan, Blusukan Online merupakan cara distribusi informasi yang murah, cepat, efisien serta terjangkau hingga pelosok desa. “Dengan dukungan teknologi internet, penyebaran ilmu pengetahuan dapat dilakukan secara luas dan cepat. Bisa dibilang, ini caranya blusukan tanpa harus becek-becekan, misalnya saat pimpinan di pemerintahan ingin berkomunikasi dengan masyarakat di wilayah yang rawan banjir,” terangnya. Kendati demikian, Onno menjelaskan, sebenarnya saat mengajar dirinya lebih suka mengunjungi anak didiknya secara langsung. “Cuma kan hampir tidak mungkin semua daerah bisa saya kunjungi,” tambahnya. •