Berikan value lebih kepada customer Anda

By Susan Payton, Published June 27, 2014

It’s much easier to market to existing customers and get them to buy more than to spend the time, money, and energy nurturing new leads that might not end up converting.

Here’s how you can provide more value to existing customers, turning them into lifelong fans of your brand and increasing your overall sales.

1. Knock Customer Service Expectations Out of the Park

Lucky you. Customers have very low expectations when it comes to being served through your customer service department. Chalk it up to long hold times for phone service and incompetent service reps.

Go beyond expectations to provide fast and effective service. Wean your customer service reps off that canned script and empower them to solve customers’ problems. Consider adding social media or chat to your channels so customers can contact you in the ways they’re most comfortable.

2. Delight them with Gifts

If you’ve ever received an unexpected token of appreciation from a company you do business with, you know the pleasure you experienced. Don’t you want that for your customers? The item doesn’t have to be expensive; it could be anything from a handwritten birthday card to a box of cookies at Christmas. Even an anniversary discount email can work.

3. Give Them the Content They Want

Everyone’s looking for content online, and it’s exhausting trying to find it sometimes. But as a brand, you have the opportunity to provide additional value to your customers by offering free white papers, blog posts, ebooks, and more. HubSpot is well-known for free white papers and research, and you don’t even have to be a customer to access them!

4. Send Emails They WANT to Open

Think about the hundreds of branded emails that flood your inbox each day. Which ones do you actually open, and why do you open them? I’m willing to bet they deliver some sort of valuable content that you care about. The rest is just noise. Knowing who your customers are and the types of content they want can help you deliver more value…and keep them coming back for more.

5. Leverage CRM in a Meaningful Way

There’s so much rich data in small business CRM, and it’s there for the taking. You can use this information to track customer data as well as their behaviors online so that you can respond and take action. If you see a customer recently acquired another company, you can be first in line with your congratulations. If you see a customer talking to your competitors on social, you can step in and see why they’re considering switching providers and potentially nip it in the bud.

7. Be Personal

It’s easy to just lump a company into…well, a company. But your company is made up of lots of interesting people. Customers are people, not companies. Make sure all your messaging, from social media updates to emails, is personal. It’s perfectly acceptable for Sally in customer service to talk about her shared interest in Hunger Games with a customer. When Sally relates to the customer on a personal level, she leaves a far more positive impression of your business.

8. Ask What They Want

What better way to find out how you can effectively market to existing customers than to ask what they want? Send out a survey asking what features they’d like added to your products, or what they would improve about your company if they could. You’ll get valuable feedback you can use to improve your brand.

9. Bundle Products

If you know a customer buys the same product every month, consider sending her a special offer where she can get that product plus an additional one for a slight increase in cost. This is a fantastic way to sell some of those items that aren’t moving out of your inventory and get customers to try other products.

10. Help Your Customers Succeed

This is especially valid in the B2B world, where sometimes customers come to us for one product but don’t realize what else we offer. When you have conversations with customers about their big-picture needs, you often find other ways you can help them. If you can’t help directly, you can bet they’ll appreciate a recommendation to someone who can.

Perceived value goes far beyond just price. People are willing to pay more for your products or services when they see they get more benefits and superior customer service from you.

Image via Shutterstock

Read more at http://www.business2community.com/customer-experience/10-ways-offer-customers-value-0922904#qdSsiGWUEYcXcwMl.99

ManageEngine site24x7 mengubah mobile devices menjadi monitoring

ManageEngine's Site24x7 Turns Mobile Devices into Monitoring Locations

Site24x7 , the cloud infrastructure monitoring service from ManageEngine, has announced the launch of the Site24x7 Mobile Network Poller App . Available immediately, this industry-first app turns Android mobile devices into carrier-specific monitoring locations. In turn, Site24x7 users can now track the performance and availability of mobile apps, mobile-optimized websites, and other online services from the perspective of the mobile users accessing those services via Verizon, AT&T and other wireless carriers' 3G and 4G networks as well as WiFi. Monitoring the availability and performance of mobile websites has become a top priority for IT teams who rely on critical monitoring metrics to help ensure mobile device users have the best experience possible. Historically, there was no way to monitor mobile apps and websites from the mobile networks themselves. In turn, IT teams lacked carrier-specific insight on how their apps and websites were actually performing for mobile users. Without mobile network information, tuning and optimizing mobile apps and websites was an exercise in guesstimation. "Mobile apps are now ubiquitous, so the mobile websites and REST APIs used by native iPhone and Android apps absolutely must be monitored to ensure excellent end- user experience," said Gibu K. Mathew, Director of Product Management at Site24x7. "The new mobile network monitoring capability in Site24x7 will help IT teams monitor status via popular 3G and 4G wireless networks. Additionally, you can monitor response times of APIs that are consumed by these mobile properties." 3G, 4G, WiFi Network Monitoring The Site24x7 Mobile Network Poller App keeps track of mobile websites, monitoring key metrics like availability, response time and downtime of websites. The app converts an Android mobile device into a monitoring location. Now, in addition to more than its 50-plus global monitoring locations, Site24x7 can use mobile devices running the Site24x7 Mobile Network Poller App as locations from which to monitor websites. The breakout capability of the Site24x7 Mobile Network Poller App is the ability to monitor via 3G, 4G or WiFi network or via any other connectivity mode present on the mobile device. Users can also set up multiple devices on different service providers to monitor mobile websites. One immediate use case for the new Site24x7 app involves any company that has its distributor channels use smartphones and tablets to process orders. The Site24x7 Mobile Network Poller App can be downloaded in various, strategic distributor offices and used to monitor website performance. This use case can also be extended to include other branch offices in global locations. Additionally, enterprise specific mobile APIs can be monitored using the app, where users can run it within their corporate network giving additional flexibility of monitoring enterprise mobile services. Along with mobile websites, users can choose to monitor the end-user experience of mobile apps by tracking the response times of custom APIs. Easy To Set Up To set up the Site24x7 Mobile Network Poller App, users simply create a Site24x7 account and download the app on their Android mobile devices from Google Play. Then, users register their Android devices with the Site24x7 account. Finally, users can choose the desired Android device to monitor their websites. The Android app then runs in the background, on the mobile device, at all times. Once the app gets registered with a Site24x7 account, the device will be shown as a "primary location" or "secondary location" in the Site24x7 console. While adding a website for monitoring, users can now select a newly-added Android device as a location for monitoring.

KPI dalam bisnis ecommerce

Key performance indicators for ecommerce businesses

JUNE 28, 2014 • JORDAN LINDBERG

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“In the business world, the rearview mirror is always clearer than the windshield.” – Warren Buffett

For newcomers to ecommerce, part of the learning process is coming to understand the basic statistical framework online retailers use to measure the performance (or non-performance) of a given web store.

The core aspects of a business’ performance that can be measured and reported in numbers are known as the company’s “metrics” or “key performance indicators” and the tool or spreadsheet for capturing and reporting those metrics on a regular basis so that they can be reviewed is known as the “dashboard.”

One of the more satisfying aspects of running an online business in comparison to an offline business is the relative ease of capturing a very wide range of data from sources such as Google Analytics, along with the store’s own internal reporting tools, though the value of building out a dashboard comes from the way that data from different sources can then be related to each other in a single easy-to-comprehend format and location.

Frequently I find that online retailers have a good understanding of the data coming to them though a single tool or channel, but do not have a clear picture of how the data coming to them through various channels relates to each other. Bringing key data from different sources together in one place addresses that, and opens up the potential to see opportunity in the relationship between data from different sources that might otherwise be missed.

Several years ago I was involved in a project where we brought together a massive amount of data from three separate information-rich sources, which up to that time had been viewed largely in isolation from each other. In that instance the sources were QuickBooks, Google Analytics, and a proprietary order management system that the company had designed which had a robust reporting platform. The result was a dashboard that took the form of a single set of spreadsheets combining and relating data from those sources to make analysis and decision-making easier and more reliable.

Reporting dashboards can serve another important function, as well. One danger of having such a rich field of relatable data coming from a variety of sources is information overload. This can take the form of creating metrics that don’t actually reveal valuable and actionable insights, but which do clog-up your reporting tools and make it hard to see the really useful information through the blizzard of less-valuable numbers. Really valuable reporting and management tools are often developed over time as particular metrics are added and subtracted from the dashboard based on their actual use in decision-making.

When I’m designing reporting dashboards for ecommerce projects the particulars of each tool might change a bit depending on the goals, the richness and accuracy of the information sources, and so on. But in general the data captured falls in a few basic categories.

Sales and Income Data

The point of retailing online is to sell product, and in the end much of the relational data you generate will be based on sales figures. Capturing the total sales in dollars, total number of transactions, and total number of items sold in a given period is basic to much of what follows. Many retailers break out their product sales, sales taxes, and shipping fees to provide more insight on where the revenues are being sourced. Other data to consider might include the portion of the total sales that are due to things like personalization and product enhancements, rather than just sale of the basic physical good.

From this data alone you can easily compute your average order value, and you can compute similar figures for things like average shipping cost. This data can be of value all by itself but as we will see in a minute it can be useful to a larger purpose as well.

Traffic Data

Often sourced from Google Analytics or another similar platform, traffic data refers to the basic metrics of website usage on the part of your shoppers. Google Analytics makes it easy to capture data that relates to characteristics of your visitors, including information about the technology that they use to interact with your site, how visitors found your site, and how they use your site.

The number and percentages of users by channel (paid, organic, direct, referral, social) the overall and channel-specific bounce rate, the depth of engagement of visitors (measured in terms of time-on-site and pages per session), their preferred technology, including browser and operating system, the amount of traffic from mobile devices and the type of mobile devices used, the number of unique vs. repeat visitors, along with other key traffic metrics, can provide a wealth of insight as to how your store is being discovered and used by shoppers.

Conversion Data

Although Google Analytics can provide conversion data itself, the conversion reports are not always accurate, but they are easy to generate yourself from the mix of sales data and traffic data. At the most fundamental level, when people talk about your site’s “conversion rate” they typically have in mind the simple formula of total sessions divided by total number of transactions. But you can produce other conversion-related metrics as well, if you have the data. For example, you might decide to try to measure the conversion as it relates to the number of unique visitors as opposed to session-based conversion.

AdWords Marketing

If you purchase traffic through pay-per-click advertising with Google or Bing/Yahoo, then you’re probably very concerned to see that your ad dollars are being spend intelligently and in proportion to what they are generating for you in terms of sales.

The Google AdWords tools, along with Google Analytics, can provide you useful data that you can also harvest and relate to data from other sources. As with total sales, the basic number here is your total spend in the study period by advertising channel.

Using this data, along with traffic reporting having to do with visitors by channel, you can easily determine what you’re spending on average to generate a visitor to your site.

Much of the hard work of advertising intelligently has to do with really understanding the differences in terms of quality and conversion between visits to your website from different keywords, the costs associated with getting visits from those keywords, and the average order value generated from those visits. But all of that goes beyond the sort of overview data that a good dashboard is likely going to be able to generate for easy digestion.

Rather than go down that road, use metrics to take a longer look at what is going on. Setting aside the details of specific ad groups and campaigns, focus on metrics like (a) the average spend to generate a new user of the site, (b) the average spend to generate a transaction, and (c) the average spend as a percentage of the average order value overall. Although the particulars of what to do about a malfunctioning campaign cannot be deduced from that level of data, an overall awareness of the effectiveness of your paid marketing in relation to other study periods can be determined.

One more thing about all of this. Almost everyone who sells online is getting their traffic from a mix of paid and unpaid sources, and those percentages are changing all the time. You can track the return on investment of your advertising relative specifically to the visitors that your advertising brings to you, but you can also treat your ad spending as simply a general expense and ask yourself – ignoring the particulars of the mix of paid and unpaid sources – what you’re spending on average in the general area of marketing expressed as a percentage of your average sale.

Shipping Cost Metrics

Shipping is a direct expense, like the cost of goods sold. But you might be using a mix of shippers and packaging materials to fulfill orders. Shippers make it very difficult to relate their bills back to shipments made in a particular period, but if the study period is sufficiently large enough (like a month), then the data on your costs will get more accurate just because the pool of packages is large enough to make the data average out a bit. Costs per shipping channel, costs per shipping method, number of packages per channel or method, average packaging costs — these can all be captured fairly easily and added to the dashboard.

At that point, you can quickly see how to figure out if your shipping charges are covering your shipping costs, and also figure out your shipping charges and packaging charges as a percentage of the average order value.

Building a Business Model Around Average Order Value

I’ve brought up the matter of average order value a few times. I’m a big fan of this metric, in part because I use it as a central tool in building and testing business models. If you subtract from your average order value, your average cost of goods sold, your average shipping cost per order, and your average marketing cost per order (treating all orders as if they were the result of paid advertising even though your real sales were probably a mix), then you will see your gross-profit-per-order after all pure variable expenses, treating advertising as a pure variable expense.

That’s the amount of money per order you have to apply to your fixed costs or overhead. If you know that your total overhead is $3,000 per month, and that each order contributes $50 after all pure variable expenses (including ads), then it will take 60 orders per month to get to break-even. If you can get only one order on average per day using that business and advertising model, then the business isn’t going to work.

Conclusion

I’ve left out a number of other areas where you could try to harvest data and relate it to data from other sources. The details of building, testing, and improving your dashboard are, as they say, “left as an exercise for the reader.” But having a centralized reporting framework that provides you a clear and comprehensive basis for comparing your store’s performance from period to period is a critical part of running it professionally

Sensordrone - satu sensor utk semua

One Bluetooth Sensor To Rule Them All!

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With Unlimited Potential - What Will You Use Your Sensordrone For?

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Sensordrone Includes All The Sensors You Want, But Don't Have In Your Smartphone Or Tablet.

 

Sensor Type	Technology	Existing And Possible Apps
Precision Gas Sensor	Electrochemical/Fuel Cell Sensor (Calibrated with CO)	Air Quality Breath Analysis Carbon Monoxide (CO) Monitoring Alcohol Testing
Reducing Gas Sensor	Heated Metal Oxide Semiconductor (MOS) Gas Sensor	Methane, Propane, Natural Gas leak detection
Oxidizing Gas Sensor	Heated Metal Oxide Semiconductor (MOS) Gas Sensor	Ozone sensing, Chlorine leaks
Non-Contact Thermometer	Infrared Thermopile Sensor	Non-contact thermometry, thermal leak detection, energy audits, engine diagnostics
Humidity Sensor	Capacitive polymeric Sensor	Weather, Incubators, Refrigerator Crispers, Heat Index, Comfort Guide, Storage
Temperature Sensor	Silicon Bandgap Sensor	A variety of ambient temperature monitoring applications
Light Sensor	Photodiode	Light Intensity, Solar monitoring, Indoor Lighting, Refrigerator Invader monitor!
Color Sensors	Filtered photodiodes for Red, Green & Blue	Automation projects, pattern recognition, color meter, color matching/color analyzer
Pressure	MEMS Pressure Sensor	barometer, altimeter, migrain warning device, weather, chamber pressure
Proximity	Capacitive Electrodes	touch sensing, non-contact sensing, automation, material capacitance analysis, water content
Expansion Connector	Digital (TTL UART & i2C) & Analog (0-3V) Interface: For Connecting other Hardware	Easy Interface for sensors like CO2, water pH, Dissolved Oxygen, EKG, Pulse Rate, OR OTHER HARDWARE Thermal Printers, RC Vehicles & More...

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Specs/Compatibility

 

Download Detailed Specifications: http://developer.sensordrone.com/forum/download/file.php?id=10 

Sensordrone is compatible with Android 2.2 (Froyo) and later. Sensordrone includes Bluetooth 2.1 & 4.0 wireless communications.  iOS support is available for iOS devices with Bluetooth 4.0.

Expandable!

Anybody can make a wireless bluetooth mobile accessory with Sensordrone.  Whether you're an Arduino tinkerer or professional developer, use the expansion connector on Sensordrone to connect to any hardware project you are working on.  Simply plug in a 0-3V Analog sensor or a digital (TTL UART or i2C) device, and our API allows you to directly work with this signal WITHOUT any bluetooth code.

Easy Bluetooth Interface for Your Project 

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Sensordrone Is The World's First Practical Environmental Tricorder! 

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• Networked Sensor
• Environmental sensor
• Infrared temperature sensor (IR temperature sensor)
• Personal weather station
• New Sensor Apps to run on your smartphone
• An open source wireless sensor interface for developers

Want a Bluetooth sensor?  How about a weather station, temperature sensor, gas sensor, and a whole bunch of other new sensors in one compact package! Sensordrone is an entire tool kit of sensors in a tiny, 1oz (~28 gram) device.  Own the world's most advanced and fun bluetooth sensor platform.  Sensordrone is the best bluetooth sensor platform in the world for making your smartphone or tablet smarter. Run apps for air quality, weather, carbon monoxide, breath analysis, infrared temperature, color, light, and much more. Android™ sensors and iOS sensors will never be the same.

 

Links for Details on the Ultimate Multi Purpose Bluetooth Sensor

Detailed Specifications

Download Sensordrone Apps

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Sekarang jamannya Bluetooth Smartdevices

Experience the World of Bluetooth Smart Products

Bluetooth^® Smart and Bluetooth Smart Ready products represent a quantum leap for Bluetooth technology, allowing billions of previously disconnected devices to join the connected world.

View some of the latest and coolest Smart and Smart Ready products below or visit ourBluetooth Smart Product page to see them all.

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 Bluetooth Smart Ready Products

Apple Announces Tighter Integration with Bluetooth Smart Ready

 

Apple, the first major operating system to support Bluetooth Smart Ready in early 2012, announced expanded support of the technology by natively supporting more than 15 Bluetooth Smart profiles.

Apple is giving developers more choices, and making it simpler for them to create new applications and products. With native support of key Bluetooth profiles and functionality developers can focus on making a great appcessory for consumers instead of how the application interacts with the OS. Consumers benefit with Bluetooth Smart applications for Apple products that ‘just work.’

Read the press release
Read the blog
Interested in developing Bluetooth for Apple? Try the Application Accelerator .

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Android Announces Support for Bluetooth Smart Ready

Android joined Apple, Microsoft and Blackberry in the Bluetooth Smart Ready revolution. Now smartphones and tablets with a dual-mode Bluetooth v4.0 chip running the latest version of the Android OS are Bluetooth Smart Ready—putting them at the center of consumers’ digital lives.

Android-powered Bluetooth Smart Ready  devices running the latest OS will be compatible with virtually any Bluetooth enabled product—from the keyboards or headphones they already own, to the latest generation of power-efficient Bluetooth Smart appcessories (accessories + companion apps) like Fitbit or the Pebble watch.

With more than three billion Bluetooth devices in the world today and all major mobile OS players (Apple, Android, Microsoft and Blackberry), Bluetooth technology connects to almost anything.

Interested in developing with Bluetooth for Android? Try our Application Accelerator .
Read the Blog Post
Read the SIG Announcement

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Windows 8 Delivers Stunning Lineup of Smart Ready PCs and Tablets

Windows 8

What makes Windows 8 better with Bluetooth? Its native integration of Bluetooth 4.0 makes Windows 8 products Bluetooth Smart Ready. Not only can they connect to familiar Bluetooth devices like wireless speakers, keyboards, and mice, but they can also connect to the latest generation of super energy-efficient Bluetooth Smart products. What this means for consumers is the convenience of using secure, reliable Bluetooth connections to transfer data from a heart rate monitor to a fitness application running on their Surface tablet. And that’s just one example. The opportunities are nearly endless and extend to any product running Windows 8.

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Samsung Releases Bluetooth Smart Ready Version of its Best-selling GalaxyS

Samsung Galaxy S III

Samsung is now the world's leading phone maker by sales volume, surpassing Apple and Nokia largely on the strength of its Galaxy S line of ultra-slim, powerful Android smartphones. Now it's releasing the third version in that successful line, the Galaxy S III .

The Galaxy S III is packed with new features and is already drawing rave reviews, like this one  that calls it "fast, powerful and gorgeous." One of the most significant updates to the new model is its status as the first Bluetooth Smart Ready phone in the Galaxy line, with support for Bluetooth 4.0 technology.

This means the Galaxy S III can act a hub device for an ecosystem of Bluetooth Smart devices able to connect, share and distribute information with extremely limited battery consumption.

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Apple Expands Line of Smart Ready Devices with New MacBook Pro Laptops

New Apple MacBook Pro Models

Apple continues to roll out Bluetooth 4.0 across its product line, releasing four new MacBook Pro laptops  that puts them on par with the MacBook Air, Mac mini, iPhone 4S and iPad as Bluetooth Smart Ready devices.

By building its products as Bluetooth Smart Ready, Apple is able to create an ecosystem of devices that can connect, share and distribute information with extremely limited battery consumption. 

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New iPad Joins Apple's Growing Lineup of Bluetooth Smart Ready Devices

New Apple iPad

The new iPad  is the world's first Bluetooth Smart Ready tablet, giving it the same advanced ability of the iPhone 4S, Mac mini and MacBook Air to connect to today's billions of Bluetooth devices and growing array of low energy Bluetooth Smart devices.

See why CNET calls the addition of Bluetooth v4.0 to the iPad a "game changer." 

As a Bluetooth Smart Ready hub, the new iPad is not only ready to connect to classic Bluetooth devices like mice, keyboards, and wireless speakers, but also to the growing collection of new Bluetooth Smart devices that can run on a tiny battery for up to a year.

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Motorola Releases its First Bluetooth Smart Ready Phone

Droid RAZR

Motorola resurrected its renowned RAZR phone brand with a new Android smartphone that becomes the company's first Bluetooth Smart Ready device. The new Droid Razr is nothing like the best-selling RAZR phones of a decade ago, however, except for its thinness.

This RAZR has a 4.3-inch qHD Super AMOLED display, a dual-core processor, a tough, "gorilla glass" screen, and a slim profile of just 7.1mm.

The Droid RAZR  is available from Verizon Wireless.

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Apple Releases World's First Bluetooth Smart Ready Computers and Phone

iPhone 4S

The new iPhone 4S may look like the iPhone 4, but it has many important differences inside. One big addition is the use of Bluetooth v4.0. This will allow the new iPhone to wirelessly connect to the next generation of devices coming out later this year with Bluetooth v4.0.

The new iPhone 4S  also features a more advanced camera, the more powerful A5 processor, and many new software features.

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Mac mini

Like the MacBook Air, the new Mac mini also adds ​Bluetooth v4.0, which will allow it to wirelessly connect to the next generation of Bluetooth v4.0 phones and other devices coming out later this year.

The new Mac mini  also features the latest dual-core Intel Core i5 and i7 processors, AMD Radeon HD graphics, and high-speed Thunderbolt I/O technology.

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MacBook Air

The new MacBook Air—Apple's thinnest and lightest notebook—adds Bluetooth v4.0. This will allow it to wirelessly connect to the next generation of mobile phones and many other devices coming out later this year with Bluetooth v4.0.

The new MacBook Air  also features the latest-generation Intel Core i5 and i7 processors, high-speed Thunderbolt I/O technology, and all-flash storage.

 

 Bluetooth Smart products

Garmin GPS Hiking Watch Adds Bluetooth Technology

Garmin fenix

Garmin has a lot of GPS watches over the years for running, cycling, swimming and even golf. Now it's released a new GPS watch with navigation and tracking features to help hikers find their way through the wilderness.

The Garmin fenix adds Bluetooth technology to let hikers wirelessly share tracks, waypoints, routes and geocaches with their smartphone. The Bluetooth Smart watch includes a new Garmin BaseCamp app for Windows or Mac that lets you view maps, plan routes, and mark waypoints and tracks from your computer and then transfer them to the fenix.

The $400 watch also includes built-in sensors to provide information on heading, elevation and weather changes (barometric pressure and temperature), in addition to GPS for recording distance, pace and routes.

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Nike Creates World's First Bluetooth Smart Shoes

Nike+ Basketball and Training Shoes

When people think of Bluetooth technology, few think of shoes. But that's likely to change as Nike starts selling its new line of Nike+ basketball and training shoes, which feature an embedded Bluetooth Smart sensor in the sole.

The athletic shoe giant is promoting its new Nike Hyperdunk+  basketball shoe,LunarTR1+   men's training shoe and Lunar Hyperworkout+ women's training shoe, which went on sale June 29.

Each shoe has four pressure sensors that gather information from different parts of the foot and send it via Bluetooth wireless technology to an Apple iPhone or iPod Touch. A Nike+ Training app on the device displays vertical jump, quickness, calories, "NikeFuel" points and other performance data.

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Wahoo Fitness Heart-rate Monitor for the iPhone 4S

Wahoo Blue HR Heart-rate Monitor

This Bluetooth Smart heart-rate monitor from Wahoo Fitness  is designed to connect quickly and easily to the iPhone 4S or any other Bluetooth Smart Ready device, such as a tablet or smartphone. The $79 device connects wirelessly without the need for any adapters, delivering real-time heart rate data through the free Wahoo Fitness App.

Wahoo offers an open API that allows developers to make their apps work with the Wahoo Blue. 

Eventually, Bluetooth Smart heart-rate monitors like this could be used for more than just exercise. As one reviewer from GigaOm wrote , "Imagine doctors that can remotely monitor the pulse of their patients after a procedure or upon starting a new medication."

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Polar Releasing First Bluetooth Smart Heart-rate Monitor

Polar H7 Heart Strap

This Bluetooth Smart device allows you to quickly connect to any Bluetooth Smart Ready device, such as a tablet or smartphone, to store and display heart rate data and other workout statistics.

Polar makes a wide variety of heart rate sensors and fitness watches with sophisticated training features. The Polar H7  is the company's first Bluetooth Smart device, and its second Bluetooth enabled heart-rate monitor.

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Casio Ready to Release its First Bluetooth Smart Device

Casio G-Shock Smart Watch

Casio created its first Bluetooth Smart device—a watch that's able to communicate wirelessly with a Bluetooth Smart Ready phone.

The Casio G-Shock GB-6900 can notify you with a tone or vibration when you receive new calls or emails, and displays a visible alert. This could be especially useful when your phone is stashed in a pocket or purse and set to vibrate instead of ring,according to David Pogue of The New York Times .

The new G-Shock will be available in black, white and red. Because the watch uses Bluetooth low energy technology, it will be able to operate for two years on a single coin-cell battery.

The GB-6900 is out now in Japan, and coming soon to North America and Europe.

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Motorola Releases Bluetooth Smart Device for Music, Running and More

MOTOACTV

This tiny new Bluetooth Smart device from Motorola is a sophisticated fitness tracker, smart music player and training system. It lets you listen to music on the optional Motorola SF600 Bluetooth wireless headphones while running or doing other workouts in the gym or outside.

The MOTOACTV includes precision GPS to track your distance and speed, a "smart" music player that learns what songs motivate you the most by tracking your performance against your music, a touchscreen, audio "coaching" on pace and distance, and more.

The MOTOACTV is available with 8GB or 16GB of memory .

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Dayton and Nordic Create First Bluetooth Smart Device Heart Strap

Dayton Heart-rate Strap

Dayton Industrial Co. Ltd created the world's first production-ready heart-rate chest strap that is a Bluetooth Smart device. The strap uses a new Bluetooth v4.0 low energy chip from Nordic Semiconductor.

Users won't need a special matching watch like most heart-rate monitors use today. According to Nordic , the strap can be paired with a phone or other Bluetooth Smart Ready device in seconds, allowing people to display their heart rate on their phone while they work out and analyze it later.