Hasil Survei Kebiasaan Pengguna Smartphone di Indonesia

Apakah aplikasi chatting paling populer saat ini? Ini dia.



Ilustrasi Chatting

Arfi Bambani Amri, Amal Nur Ngazis | Rabu, 31 Juli 2013, 06:51 WIB

VIVAnews - Perangkat ponsel pintar kini sudah menjadi bagian gaya hidup masyarakat Indonesia. Hasil temuan riset Indonesia Smartphone Consumer Insight Mei 2013 yang dilakukan lembaga riset global Nielsen menunjukkan per hari rata-rata orang Indonesia memanfaatkan smartphone selama 189 menit setara 3 jam 15 menit dengan penggunaan dominan untuk social media dan rich media.

Aktivitas paling tinggi yaitu chatting dengan persentase mencapai 90 persen, pencarian (71 persen), jejaring sosial (64 persen), blogging/ forum (41 persen), App Store (32 persen), video on demand (27 persen), sharing konten (26 persen), hiburan (25 persen), berita (24 persen) dan webmail (17 persen).

Riset yang dilansir Nielsen, Selasa 30 Juli 2013, ini juga mengukur aktivitas puncak pengguna smartphone di Indonesia, yang terjadi pada siang hari. Aktivitas yang diukur yakni browsing, chatting, multimedia, game, jejaring sosial dan App Store.

Tercatat akses puncak mulai terjadi pada pukul 10.00 dengan masing-masing aktivitas chatting (2,1 menit), browsing (1,9 menit), multimedia (1,1 menit), game (1,1 menit), jejaring sosial (1,1 menit) dan Apps Store (0,2 menit).

Pada pukul 14.00, pola aktivitas itu juga masih tinggi dengan rincian browsing (2,1 menit), chatting (1,7 menit), multimedia (1,3 menit), game (1,2 menit), jejaring sosial (0.9 menit) dan App Store (0,2 menit).

Chatting dan website pilihan

Sementara dari riset juga diketahui aktivitas chatting populer. Riset menunjukkan WhatsApp menduduki aplikasi chatting terpopuler dengan capaian 58 persen, diikuti BlackBerry Messanger (41 persen), LINE (35 persen), KakaoTalk (30 persen), WeChat (27 persen), Hangouts Google (20 persen), Yahoo Messenger (18 persen), Skype (7 persen) dan ChatON (6 persen).

10 website pilihan berdasarkan riset ini masih didominasi oleh produk dari Google. Secara rinci yaitu Google Search (64 persen), Facebook (58 persen), Google Blogger (34 persen), YouTube (26 persen), situs searchmobileonline (24 persen), Telkomsel (18 persen), Wordpress (15 persen), T.co (15 persen). 4shared (14 persen) dan Twitter (14 persen).

Pengaruhi keputusan

Riset Indonsia Smartphone Consumer Insight 2013 juga memaparkan aktivitas lain orang Indonesia di antaranya menggunakan ponsel pintar untuk mengunduh klip (64 persen), akses video mobile lebih dari 3 hari sekali per hari (42 persen).

Demam ponsel pintar juga mempengaruhi pengguna Indonesia dalam menentukan keputusan seputar ponsel. Misalnya untuk menentukan kriteria perangkat, 38 persen pengguna memilih berdasarkan sistem operasi, dan 33 persen berdasarkan desain, style maupun form factor. Keputusan lain yaitu 38 persen orang menentukan pilihan perangkat bersistem operasi tertentu.

Terekam pula bahwa lokasi pembelian ponsel pengguna yang mana 48 persen membeli perangkat dari outlet distributor dan 34 persen mendapatkan dari gerai mobile store.
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Temukan 7 pengelompokan tahun utk smartphone

Discover the seven ages of smartphones
by: Trevor Clawson

From toddlers playing with their parents’ iPhones to septuagenarians making video calls to their grandchildren, smartphones have an appeal that extends across the demographic spectrum - See more at: http://www.themarketer.co.uk/how-to/tips-and-guides/the-seven-ages-of-smartphone-usage/#sthash.wV4aBpgf.dpuf

From toddlers playing with their parents’ iPhones to septuagenarians making video calls to their grandchildren, smartphones have an appeal that extends across the demographic spectrum

From toddlers playing with their parents’ iPhones to septuagenarians making video calls to their grandchildren, smartphones have an appeal that extends across the demographic spectrum

- See more at: http://www.themarketer.co.uk/how-to/tips-and-guides/the-seven-ages-of-smartphone-usage/#sthash.wV4aBpgf.dpuf

According to the latest Ofcom figures, market penetration of smartphones in the UK has risen to 60 per cent. And that figure will inevitably soar further as consumers replace older handsets.


But this broad picture disguises subtle yet significant differences in usage patterns. Yes, children, parents and grandparents are united by the shiny new handsets in their pockets but they don’t necessarily use them in the same way. With mobile now in the front line of online marketing, an understanding of usage trends can help marketers create better and more optimised campaigns.


So what do marketers need to know about smartphone usage among these different age groups?

Read TM’s guide below to discover the mobile habits of different generations – and how that can influence mobile marketing campaigns.

The under tens (0 to 10-years-old)

Smartphones have introduced a valuable element of fun into the education of pre-schoolers and young children and parents use them to reward their children, explains Wunderman strategist Stephanie Griffith. “Parents sit with their children and allow them to play with a smartphone or tablet. For example, families wouldn’t typically hold a spelling test around the breakfast table. But with a spelling app, learning becomes a game.”

In 2011, US publisher Parenting Group ran a poll that asked mothers a series of questions on pre-school technology uptake. The poll found that 25 per cent of toddlers had used a smartphone, suggesting that more and more parents are embracing the educational possibilities offered by smartphones.

Tweens (11 to 15-years-old)

According to Ofcom, smartphone penetration among older children and young teenagers aged between 11 and 15 stands at around 47 per cent. Tweens are enthusiastic users, with half admitting to checking their handsets during mealtimes and two thirds using them in social situations. Put simply, smartphones are an integral part of the young teenager’s lifestyle.

Marketing communications agency Amaze has been carrying out qualitative research into the online experience of  the 11 to 15 age bracket. In an era when the smartphone market is dominated by Apple and Samsung devices, the go-to device for this generation remains the Blackberry. “That’s primarily because of blackberry messaging,” says Amaze marketing communications manager Katy Martin.

Peer-to-peer communication – either via messaging or Facebook – is hugely important to this age group and according to Amaze’s research, brand interaction is fairly limited. “There is relative little engagement with brands,” says Martin. “However, teenagers are very interested in special offers and vouchers. These are often accessed via Facebook –there is relatively little web surfing.”

The study found that this age group uses iTunes and will often buy books from Kindle, or similar, with parents paying the bill.  

Young adults (16 to 24-yrs old)

Thanks to full and part time work and student loans, this is a group that has begun enjoy the benefits of an independent income. Half of young adults own a smartphone, according to Ofcom.

Text based communication – by SMS, e-mail or social networking – plays a hugely important part in the mobile experience of this age group, while landline usage has declined dramatically. But entertainment is also an important part in the mix.  For instance, 48 per cent of young adults say they watch TV online, via catch-up services. Digital devices are fuelling a move away from the traditional TV scheduling. According to Ad Connection media manager Charlie Stroud, it’s a trend that advertisers should be aware of. “One advantage of advertising against online TV content is that you can target the advertising more precisely against specific programmes,” he says. Online advertising also enables direct sales through clickthroughs.

Young adults spend money on apps, music and games but they also interact with brands. This demographic, however, also wants services that support them in their lives, says Griffith. “This is an age where they are looking for work and they face all sorts of challenges. They want services that help them with that.”

Digital natives (25 to 34-years-old)  

This is a generation that has grown up with the Internet and has also embraced mobile devices. According to figures published by Tech Tracker in for the final quarter of 2012, penetration in this demographic has reached 70 per cent. 

This generation is the most likely to buy goods and services online, says Stroud. “It’s an age group that is much more likely to click through and make a purchase, compared to people in their fifties.” In Stroud’s view, campaigns with a direct sales element are much more likely to succeed with this demographic.

Generation X (35 to 44-years-old)  

Smartphone penetration among 35 to 44-year-olds is 68 per cent. According to research by ExactTarget, consumers in this age group are receptive to direct marketing messaging and e-mail is their preferred channel. ExactTarget vice-president RJ Talyor cites the example of a recent campaign for a US financial services company in which information was e-mailed to potential customers who were encouraged to text back. The mail went out to a wide range of demographics. “The biggest response was in the 35-and-above age group,” he says.

People of this generation prefer to shop online via a desktop PC or laptop instore and typically buy more than consumers who click through to purchase a single item via a mobile app. This trend has advantages to retailers because there are opportunities to cross and up sell  instore that simply aren’t available on the mobile platforms, explains  Talyor.

Digital immigrants (45 to 55-years-old)   

Smartphone penetration begins to decline, although not significantly, among those aged 45 and above with 58 per cent owning internet-enabled, multi-featured devices. 
Research published by business intelligence company Neilsen at the end of 2012 suggests that smartphones along with tablets are playing an increasingly important role in the way this generation consumes traditional media. For instance, 36 per cent of those in the 35 to 54 age group use smartphones and tablets as second screens while watching TV. For marketers there are significant opportunities to provide additional information and transactional opportunities to supplement ads.

Baby boomers (54 to 65-years-old)

According to Neilson, smartphone owners in this demographic spend more time surfing the web than other groups, while 44 per cent use mobile devices as a second screen while watching TV. As Stroud points out, these trends emphasise the importance of cross channel advertising and marketing campaigns. Older users tend to prefer tablets to smartphones when second screening and e-mailing.

Smartphone refuseniks (65 plus)

According to Techtracker, smartphone penetration stands at just 12 per cent in this age group compared to 31 per cent of 54 to 65 year olds. This is likely to grow, however, as older handsets are replaced. According to Griffith, users in this demographic are looking for real utility from their technology. There is a huge amount of scope for apps that provide genuinely useful services in key areas such as health and welfare, says Griffith.

See more at: http://www.themarketer.co.uk/how-to/tips-and-guides/the-seven-ages-of-smartphone-usage/#sthash.wV4aBpgf.dpuf

Apa bedanya Raspberry Pi vs BeagleBone Black ? Mana yang cocok untuk home automation?

Raspberry Pi vs BeagleBone Black: which one is the best for home automation ?

10 Jul 2013/6 Comments/in General, Raspberry Pi /by Marco Schwartz

The Raspberry Pi is a wonderful platform that can be used to build your own home automation system. I recently used it to control a relay from anywhere in the world, and I alsocompared it to the Arduino platform in a previous article. Clearly, the Raspberry Pi board is perfect when being used as a “hub” for your home automation system, connecting to other open-source hardware parts like Arduino boards and sensors.

However, some people pointed out that the Raspberry Pi is not strictly an open-source hardware device (I will come back to that later in the article), so I looked for alternatives. And in this article I will compare theRaspberry Pi to a serious contender: the BeagleBone Black, released last April. Ready for the fight ? Let’s go !

Ease of use. The first thing I consider when I receive a new product like this is how difficult it is to have the system running. On that point, the BeagleBone Black already has an advantage on the Raspberry Pi: it comes with built-in Flash storage, whereas you need to buy another SD card for the Raspberry Pi. They both have similar connectivity for the basic devices (USB, HDMI) and for power (DC jack for the BeagleBone, micro USB for the PI). Also, the BeagleBone comes with an operating system called Angstrom, whereas on the Pi you have absolutely nothing and you need first to install a Linux distribution on an SD card. Overall there are more resources on the web for the Raspberry Pi, but still the BeagleBone is easier to use out of the box, which is great if you are starting in home automation. So clearly, the BeagleBone wins this one.

Power. Both boards have 512 MB of RAM, even if the RAM from the BeagleBone is faster. But the main difference is the processor: the Raspberry Pi has an ARM1176JZF-S 700 MHz processor, whereas theBeagleBone has a Sitara XAM3359AZCZ100 Cortex A8 ARM processor running at 1 GHz. On the paper, the BeagleBone is the clear winner. Benchmarks also confirm that the BeagleBone is nearly twice as fast than the Pi in pure computing power, mainly because it has a more recent ARM architecture and a slightly higher clock. So again, the BeagleBone wins.

Connectivity. That’s also an easy one. Both boards have GPIO connectors, and SPI & I2C connectivities. Both have USB ports, an HDMI output, and an Ethernet port. The Raspberry Pi has one advantage here: it has one audio jack output which can be great if you are also using the board as a multimedia system. The BeagleBone have CAN capabilities, and much more GPIO pins than the Pi. It also has analog input pins, but these are limited to 1.8V so they are not that useful. Also, if you want to use the boards as a “hub” for your home automation system, having more GPIO pins can definitely be an advantage. The winner here is clear: the BeagleBone Black.

Operating system. The “default” operating system for the Raspberry Pi is Raspbian, and while it is possible to install other Linux distributions or systems like Android, it is still under development. On the other side, the BeagleBone Black comes with the Angstrom distribution, and there are detailed tutorials to run Android or Ubuntu on the board. Once more, the BeagleBone Black wins.

Open-Source Hardware. As I pointed out in the introduction of this article, the Raspberry Pi is not really open-source hardware: the Raspberry Pi foundation has all the rights to produce and to sell the boards. However, there have been some openings in the direction an open-source product: they released the schematics of the board, and more recently the drivers of the GPU which is inside the system-on-chip that powers the board. On the other side, the BeagleBone Black is really an open-source hardware product: all the schematics and layout files can be downloaded from the official wiki. The winner is once again the BeagleBone.

Community. The community around the Raspberry Pi is huge, and usually you will find more articles that you will help you out with the Raspberry Pi than with the BeagleBone Black. For example, there are 1.000 people in the Google Plus BeagleBoard community, and 50.000 people in the Raspberry Pi community. And this can be really important if you are justing starting in the field of home automation using open-source hardware. Clearly, the Raspberry Pi wins this one.

Cost. The Rapsberry Pi (model B) can be found at $35 on Amazon, and the BeagleBone Black costs $49. The Raspberry Pi seems to have the advantage here, but don’t forget that it also needs a separate SD card to be functional, whereas you can use the BeagleBone out of the box. So on this point, we have a tie.

Well, I am a big fan of the Raspberry Pi, but the winner is quite clear: the BeagleBone Black is better on nearly all the points that we discussed in the article. I only see one thing that could make you chose the Pi: the community around it is much bigger than the BeagleBoard community, and that can change everything if you are starting out with the platform. But I am sure the BeagleBoard community will catch up in the next years. So what do you think, Raspberry Pi or BeagleBone Black ?

3 tren yang akan mempengaruhi UKM dalam 5 tahun ke depan

In light of the shift of technical innovation going from an IT to a consumer focus has brought low-cost, well-designed technology to the masses. Here are some of the trends and technologies that will have a major impact on SMB IT in the next five to seven years. 

IT has made major shifts in the past five years, the most interesting of which has been a shift from a focus on the enterprise as the primary source of technical innovation to a consumer focus that's brought low-cost, well-designed, and highly functional technology to the masses. This shift presents a great opportunity for smaller businesses that have traditionally been left in a difficult situation with enterprise IT tools out of budgetary reach and consumer tools not quite workplace-ready. Here are some of the trends and technologies that will have a major impact on SMB IT in the next five to seven years.

Lights out IT

Large companies once had an immeasurable advantage over the small in terms of sheer IT resources. A smaller company would have a handful of IT staff if it were lucky and, in many cases, anyone from the president to a summer intern would handle IT tasks as needed, while a local outsourcing provider would do the heavy lifting. With the recent advent of cloud-based services, an internal or external IT department starts looking anachronistic. Now a credit card and a day's work can provision everything from corporate-grade email to CRM and customer service applications.

While the cloud is often overhyped, its impact on smaller companies is that it reduces the technical disparity between large and small organizations and, in many cases, actually works in favor of smaller organizations. A 100-person company can abandon an internally hosted application with relative ease, while a large organization with decades of custom code faces a far more difficult choice.

As IT applications and services continue to migrate to the cloud, an SMB can "rent" best of breed applications without any IT infrastructure or staff beyond end-user devices and an appropriate network. Even the latter need not be required in organizations with a remote workforce.

Nimble marketing

Social media and Big Data are growing increasingly commonplace, and larger companies are now creating formal teams and departments to manage social media accounts. While smaller companies can't compete on this scale, they can adapt to changing trends in social media and also interact more directly with customers. Many large organizations sanitize their social media postings and customer relations through layers of marketing, legal, and compliance, presenting a banal face to the customer that's not much better than the pre-recorded messages and menu trees that respond to phone calls.

As social media become the primary method of customer interaction, smaller businesses can react nimbly to changing customer tastes and respond in a personal manner to customer inquiries. Just as smaller companies distinguished themselves by having a real human answer the phone rather than a robotic recording, so too can these companies distinguish themselves by personalized interactions over social media. Leaders at smaller companies can strike a contrarian tone that garners customer interest in a sea of sameness. Combine this with a lights-out IT operation that can rapidly purchase cloud-based analytical tools, and smaller companies can develop deeply personal relationships with customers while larger competitors are busy having legal perform a lengthy approval process on every communication.

Virtualization

While technical virtualization, the abstraction of computer servers from their underlying hardware, is nothing particularly new, a combination of technologies and new services has made this possible on a corporate scale. Just as IT applications have increasingly become commoditized through the cloud, so too have entire business functions. Large companies have outsourced everything from product design and manufacturing to HR for years, and these functions are now within the reach of even the smallest companies. Organizations of one or two individuals can now acquire world-class IT, manufacturing, and marketing at commodity prices and, in many cases, have access to the same companies and facilities as the world's largest companies.

One can see this in action today by looking at some of the recent successes on Kickstarter, where one-person companies with an idea and a working prototype were able to acquire funding and ramp up to mass-scale manufacturing in a few months, all with very limited hiring. Just as many emerging technologies give the smallest players access to enterprise-grade technology, these same tools are allowing large service providers to profitably serve smaller organizations.

As this becomes increasingly common, smaller companies can combine a closer relationship with customers, "lights out" IT operations, and access to world class service providers to enter new markets, create and ship new products, and transform into entirely new organizations in a matter of days. Combine these capabilities with smaller organizations' ability to rapidly recognize and react to change, and you have a winning combination that will revolutionize the way smaller companies compete in the marketplace.

SMBs can now be leading-edge IT innovators, as our latest Special Feature from ZDNet and TechRepublic explains.

About Patrick Gray

Patrick Gray works for a global Fortune 500 consulting and IT services company, and is the author of Breakthrough IT: Supercharging Organizational Value through Technology, as well as the companion e-book The Breakthrough CIO's Companion. Patrick has...

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10 kendala utama untuk berpikir bisnis secara kreatif

10 Top Impediments To Creative Business Thinking

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creativity (Photo credit: Sean MacEntee)

Successful entrepreneurs are the ones who think the most creatively, not only in their initial product or service, but more importantly all through the stages of growth from startup to maturity. But even the best of them can easily slip into some bad decision habits that limit or hurt their business, due to natural human tendencies and the pressures of business challenges.

Obviously, the business of business has been around a long time, with many “best practices” well-defined and well documented, so creativity that ignores these is usually not a good thing. Thus every entrepreneur struggles to achieve that balance between methodically following “proven” processes, versus a new and creative approach which may be a real differentiator.

In my experience as a mentor, I find that keeping creative thinking in the balance is a challenge for every startup, due to the natural employee tendency to resist change. I agree with the new book by Ros Taylor, “Creativity at Work: Supercharge Your Brain and Make Your Ideas Stick,” which outlines some key psychological impediments to creative business thinking and change:

1. Just use the data metrics. Shocking statistics, like unexpected losses last quarter, can generate a knee-jerk cost cutting decision, when further analysis and creative thinking might better close the gap with new revenue sources. Using data metrics alone for decisions, without seeking the root problem and alternative solutions, kills creativity.
2. Let’s just be optimistic. Optimism is essential for long-term success, but it can delay or cloud short-term decision requirements. Entrepreneurs have to be careful not to look too hard for evidence that confirms their passion and positive perspective. Be a realist when making a decision and an optimist when implanting it.
3. The way we do things. It’s human nature to believe that the way we have first learned and long done things is the best way, and other ways won’t work as well. It stops us from having to learn anything new. One of the reasons change is hard is that people have to unlearn the old way first, which is twice as hard as just learning something new.
4. Tricked by recency. We tend to remember the first and the last things we hear – the primacy and recency effect. Sales people tend to remember the latest product when selling to clients, not the one best for that customer. So when decisions are to be made, we tend to remember recent information and issues. Not always to good effect.
5. Group think will give the best results. Group results are often dominated by an autocratic leader, or represent assimilation of the lowest common denominator. Most people tend to be compliant, rather than risk conflict. Creative ideas are the outliers, and tend to be eliminated first, rather than evaluated fully. Diversity challenges group think.
6. Low appetite for risk. With humans as well as with animals, you tend to get what you reward. If you reward ‘right first time behavior,’ you might get fewer mistakes but you will also get fewer attempts at trying new things. ‘Fast failure’ and ‘minimum viable product’ are startup concepts geared to facilitate creativity while still mitigating risk.
7. Polarized thinking. Early failures tend to swing later decisions entirely in the opposite direction, which can have equally traumatic results. Some people tend to manage challenges with “either/or” thinking, rather than creative “both/and” thinking to try to solve the problem. If there are polar opposites, look for the positives on both ends.
8. Generate more stress. The more critical a problem becomes, the less creative our decision making will be. Concentration is impaired by stress, judgment and logical thinking deteriorates, we tend not to communicate well, we tend to stop gathering data, and we tend to make quick, impulsive, short-term decisions. Work on reducing stress.
9. No feedback or results analysis. Every decision needs review and continuous feedback from constituents for validation and tuning. In the world of business today, the only constant is change. Even good decisions today will require adjustments as the environment or customers change. Avoid the tendency to fix blame and look for excuses.
10. Failure to learn. Experience is inevitable; learning is not. Review and measuring decision results facilitates learning, just like sales metrics facilitate a better understanding of sales. Creativity without learning will be short-lived and ineffective. Learning required effective listening, and creative thinking to make sense out of tough experiences.

It’s time to get past the myths and mystery about creativity. Creative people don’t have to have eccentric personalities, work in the arts, or work in isolation, to achieve results. It is possible to be creative on demand, and to demand creativity in your startup. In fact, if you don’t, you startup will too quickly join the ranks of the corporate world that you love to hate. Think about that one.

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GLOBAL AD SPEND: DISPLAY ADS SEE DOUBLE-DIGIT GROWTH IN Q1

MEDIA AND ENTERTAINMENT| 07.25.2013

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According to Nielsen’s quarterly Global AdView Pulse report, the first quarter of 2013 held few surprises for media sectors—continuing trends established in recent years. Television remained the dominant media type in terms of advertising investments (with 59% media share and 3.5% global growth), and it appears that TV will maintain this position at least for the short term. TV advertising, however, was not immune to the economic problems in Europe in Q1, leading to a 2.9 percent decrease in this region.

Decreases in print advertising continued slowly, as both spending in magazines and newspapers both declined in the first quarter (-2.8% and -4.7%, respectively). Newspaper ad spend decreased in North America, Europe and Asia-Pacific, while magazine ad spending decreased in Europe, Asia-Pacific, Latin America and Middle East & Africa, showing that print advertising is declining around the globe.

The two media types combined, however, still hold nearly a 30 percent media share, validating that print is still a power player in the media mix for marketers.

Display Internet advertising, though measured in a smaller subset of countries, grew a significant 26.3 percent for the first quarter. Display internet ad growth was particularly impressive in the Asia-Pacific (33.2%) and Latin America (48.2%). Internet even bucked the trend in Europe, boasting growth of 10.4 percent.

“We see trends continuing in media, with less-steep ad spend increases in TV and very slight declines in print, making way for growth in the digital space. Although these changes in traditional media are slight, it’s worth noting how the placement of ad dollars is shifting over time,” said Randall Beard, global head, Advertiser Solutions for Nielsen. “We’ll continue to monitor these shifts in media spending and the impact for marketers in the short and long term.”

METHODOLOGY

Nielsen Global AdView Pulse measures ad spending for TV, newspapers, magazines, radio, outdoor, cinema and Internet display advertising. Ad spend is based mainly on published rate-cards. Some markets may exclude select media due to data availability.

The external data sources for the other countries included in the report are:

Argentina: IBOPE

Brazil: IBOPE

Croatia: Nielsen in association with Ipsos

Egypt: PARC (Pan Arab Research Centre)

France: Yacast

Greece: Media Services

Hong Kong: admanGo

Japan: Nihon Daily Tsushinsha

Kuwait: PARC (Pan Arab Research Centre)

Lebanon: PARC (Pan Arab Research Centre)

Mexico: IBOPE

Pan-Arab Media: PARC (Pan Arab Research Centre)

Portugal: Mediamonitor

Saudi Arabia: PARC (Pan Arab Research Centre)

Spain: Arce Media

Switzerland: Nielsen in association with Media Focus

UAE: PARC (Pan Arab Research Centre)

Siswa semakin nyaman dengan e-Text

Research: Students Increasingly Comfortable with E-Texts

• 07/23/13

Almost all, 99 percent, of current students have at least one digital device and 68 percent use at least three devices each day, according to a new survey from Wakefield Research.

The devices respondents most commonly reported owning were laptops, at 93 percent. Smartphones and tablets rounded out the top three at 78 and 35 percent, respectively, marking a significant increase over the 2011 survey when only 47 percent of those surveyed said they had a smartphone and seven percent said they had a tablet. Nearly half of respondents, 47 percent, told surveyors they check a device every 10 minutes, a nine percent increase over the 2011 survey results.

Other key findings of the survey include:

• Ninety percent of students surveyed said they occasionally fail to complete assigned reading before class;
• Among students who told researchers they don't always complete assigned readings before class, 53 percent said they would be more likely to do so if the material was available on mobile devices, a seven percent increase as compared to the 2011 survey;
• Fifty-nine percent of respondents said they prefer to bring a laptop to class instead of a textbook;
• Eighty-eight percent of students surveyed said they'd used a mobile device for last-minute studying;
• Among 79 percent of respondents who told researchers that mobile technology saved them time when studying and learning, 64 percent said it saved them at least two hours per day;
• E-textbook use showed a 16 percent increase over the 2011 survey, with 79 percent of respondents saying they had used one and 66 percent saying they use one frequently; and
• When asked about e-text adoption over the next decade, 17 percent of those surveyed said they believed only electronic texts would be used in 10 years, 55 percent said they would be more commonly used than print, and only seven percent said print textbooks would still be dominant.

"We are continuing to see the positive potential of technology to increase access, lower costs and improve outcomes in higher education," said Sean Devine, CEO of CourseSmart, the company that commissioned the survey. "The results of this survey underscore just how much students have embraced mobile devices and digital course materials to enhance their productivity, efficiency, and performance, all of which impact students' educational success and financial prospects in this highly competitive, globally connected world."

Koneki Open-Source Development Tools Simplify M2M Development

Jul. 15, 2013Benjamin Cabé | Electronic Design

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As the first pillar in the M2M IWG effort and the initiative that spawned the entire project, Koneki aims to solve one of the biggest problems for M2M developers: a lack of effective tools for developing embedded applications.

Machine-to-machine (M2M) communications is one of the most exciting and fastest-growing technology areas today, with a projected 50 billion connected devices deployed by 2020.¹ And yet M2M technology is still not evolving as quickly as it could because too many basic development functions remain closed and proprietary.

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• Use Lua To Develop M2M Embedded Applications

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Most M2M technology solutions were created as custom pieces of software, built for a specific purpose, usually with proprietary protocols, operating systems, and server implementations. This industry fragmentation prevents developers from freely reusing software and skills or from tapping into the knowledge of a large community of fellow developers working on similar problems.

Indeed, when it comes to M2M development, it barely makes sense to classify it as a single field. Developers may become experts in one vendor’s development environment and hardware, but there have been very few areas where that knowledge or expertise could be ported from one closed environment to another. 

The M2M Industry Working Group (M2M IWG – http://m2m.eclipse.org), established by the Eclipse Foundation and Sierra Wireless, aims to change this by developing a universal, end-to-end open-source software stack for building embedded applications. The M2M IWG effort encompasses several areas, including:

• Koneki: a large and growing set of open-source M2M developer tools and libraries designed to simplify M2M development (www.eclipse.org/koneki/)

• Mihini: an open-source embedded application framework on top of Linux to provide a common platform for M2M applications (www.eclipse.org/mihini/)

• Paho: a growing set of standardized, open-source communication protocols for embedded applications (www.eclipse.org/paho/)

Together, these tools will help to standardize and accelerate embedded application development and, ideally, spur new innovation in M2M technology. By making it possible for virtually anyone to build M2M solutions, the M2M IWG hopes to inspire a new generation of developers to turn their creativity and talents to building unique new connected applications. Koneki M2M development tools are the first and most advanced of these M2M open-source efforts.

The Pressing Need For M2M Development Tools

As the first pillar in the M2M IWG effort and the initiative that spawned the entire project, Koneki aims to solve one of the biggest problems for M2M developers: a lack of effective tools for developing embedded applications.

Fundamentally, implementing an M2M solution means programming an embedded device—linking a sensor or other connected device to the Internet or another network. And historically, there have been no good, common tools available to simplify that process. Instead, developers have had to rely on low-level editors for basic code development or closed, proprietary integrated development environments (IDEs) built for a specific type of hardware.

For an application developer, especially one seeking to implement a basic connected solution for the first time, there was no way to reuse familiar programming tools and environments. Instead, building an embedded application meant installing and learning an entirely new set of complicated tools from the ground up. Thus, the birth of Koneki (and of the M2M IWG itself) can be boiled down to a simple plea: we need tools! We need to make it easier to develop, debug, and simulate embedded applications.

Koneki Tools

Koneki provides an ecosystem of tools for M2M developers, primarily in the form of an IDE for the Lua programming language, built for the Eclipse open-source framework. This includes debugging and simulation tools on a level that previously were available only for specific, proprietary hardware, if they were available at all. By providing an IDE and a growing set of M2M tools for Eclipse, Koneki will make it easy for even first-time M2M developers to create embedded applications. Koneki includes:

• Lua development tools: Koneki development tools are designed to support Lua, a simple, easy-to-learn scripting language (see “Use Lua To Develop M2M Embedded Applications”). Seasoned developers can master Lua in a few hours. But even more importantly, by embracing Lua, embedded applications can become accessible to a much larger group of potential developers. For example, someone may want to connect a greenhouse to be able to remotely check temperature and humidity. This person may not be an advanced programmer. He just wants a simple way to connect some sensors to the Internet. With a Lua-based IDE running in Eclipse, he can write a few lines of script and get his application online. The Lua IDE provided within Koneki also includes advanced code completion features, debuggers, source control systems integration such as Git, and a variety of other functions that operate transparently under the hood to make it easier to develop an application.

• Simulation tools: People developing an embedded application, especially those attempting one for the first time, may not have access to all the hardware that the application will use when they begin development. Koneki helps simulating the various sensors and communication scenarios the application will use.

• Remote development: Koneki makes it much easier to write source code and deploy it on an embedded device for testing, a process that was historically very complex. With Koneki and Eclipse, developers can write their application and click a button, and under the hood, the application is transferred to the remote system and launched automatically.

Ultimately, the combination of these tools will create a “one-stop shop” for developing M2M applications. It also will allow developers to cultivate and build on their embedded application skills and knowledge in a way that wasn’t possible before.

Capitalizing On Eclipse

Early on in the process of trying to create a body of common M2M development tools, our team at Sierra Wireless decided that the Eclipse Foundation was the right home for an open-source M2M IDE. Eclipse is not only an open-source foundation, but historically it also has been a platform built to support common development tools.

From the beginning, Eclipse was meant to provide an extensible IDE that would support a large, constantly growing body of plug-ins, debuggers, source code management systems, and other tools across a variety of development environments to make it easier to develop applications. This is exactly what has been missing for embedded applications.

When developers rely on proprietary tools from a manufacturer or hardware vendor, they can’t use many of the common tools and enhancements that they can apply to other types of development to work more productively. Eclipse makes that possible by supporting all manner of plug-ins and making M2M tools extensible for the first time. With an embedded application IDE and tools within Eclipse, developers can develop M2M applications in much the same way they develop any other application, using common tools, within a single development framework.

A developer can create an entire M2M solution—for example, an embedded application that communicates with a back-end application that’s accessible through a mobile user interface (UI) in an Android app—within the same Eclipse environment. And, because Eclipse is an open environment, it will continue to evolve to support more tools and enhancements, making it faster and easier to create powerful embedded applications.

Laying The Groundwork For More M2M Innovation

Koneki development tools provide an important first step in creating a common, open, and easy to use IDE for supporting developers of M2M applications. Today, any developer interested in using these tools can visit the Eclipse Web site at www.eclipse.org/koneki/and download and begin using these tools.

In fact, the Lua development tools within Koneki are now mature enough that we recently released an official 1.0 version of Lua Development Tools, available for download right now. Developers can also download an OMA-DM simulator for simulating the popular device management protocol from the Open Mobile Alliance.

As more developers embrace these open-source tools, as well as other elements of the M2M IWG initiative—the Mihini open-source framework and a growing body of open-source M2M protocols—we believe we can begin to unlock the full potential of M2M applications.

Reference

“The Internet of Things,” Cisco, http://share.cisco.com/internet-of-things.html

Benjamin Cabé is an open-source evangelist at Sierra Wireless. He has a longtime passion for Eclipse and its ecosystem and is a committer on several Eclipse projects and contributor to numerous other open source projects. In his day-to-day job, and as the chair of the Eclipse M2M Industry Working Group, he advocates the use of innovative technologies for the Internet of Things. He also co-leads Eclipse projects Koneki and Mihini. When not wandering on the Internets engaging M2M/IoT developers, he is building crazy machines with Arduino kits and Raspberry Pis. You can find him online on Twitter (@kartben) or on his blog, http://blog.benjamin-cabe.com. He can be reached at bcabe@sierrawireless.com.