Monday, September 15, 2014

Mobile Marketing dan Push notification

If Mad Men took place in 2014, the boardroom talk would have been all about push notifications on your smartphone.
Mobile marketing is where the magic is these days, but it’s not enough to have notices of sales and discounts landing in a customer’s inbox. Now, they want those alerts in real time, flashed up on the screen of their mobile device. These instant alerts -- called “push” notifications -- are being widely adopted by consumers and if your business is not using them, you are very likely losing money.
Global-marketing company Responsys, with U.S. headquarters in San Bruno, Calif., surveyed 1,200 adults and found that almost six in 10 adults have downloaded apps from their favorite brands and of those who have downloaded apps, seven in 10 have enabled push notifications. Those percentages are higher when only the younger set is surveyed.
Take a look at the infographic from Responsys (below) to see what compels consumers to download a brand's app and then why they consider push notifications from those apps to be useful. 

Mobile Marketing , masa depan digital marketing

The evidence pointing toward the emergence of consumers making the shift to mobile seems to mount with each passing day. According to data released by Gartner, downloads of mobile apps will increase to 268 million by 2017. Those downloads will generate a revenue exceeding $77 billion.
According BIA/Kelsey's U.S. Local Media Forecastthere is a nearly 50/50 split between local mobile search and local desktop search. By 2016, local mobile search is expected to exceed desktop by more than 27 billion annual queries.
According to data published by MITTCOM, 20 percent of media consumption is spent using a mobile platform, tablet shipments increased by 83 percent in 2012 and interaction on second screens has increased for smartphone and tablet users during primetime TV.
Research indicates that the average consumer in the United States spent two hours and 38 minutes on tablets and smartphones each day in 2013. Based on these numbers, within just three short years, mobile apps will become completely mainstream.
Clearly, the future of marketing lies with mobile formats that provide businesses an entirely new way in which to interact with consumers. Digital marketers who tap into the power offered by mobile media are able to enhance and simplify the consumer experience.
New research indicates that as the usage of mobile devices grows, users have become increasingly reliant on mobile technology and have even come to expect it. To thrive, or even survive, in a digital age driven by consumers, businesses must learn how to leverage the power of mobile technology. One of the biggest problems is many simply do not know where to get started.
There are five key areas where you can capitalize on the power of mobile to gain a competitive advantage, enhance consumer experience and connect with customers.
1. Optimize for tablets. Smartphones once ruled the mobile world but no longer. Tablets provide a tremendous amount of convenience that tablet users are more than willing to take advantage of. If you have a mobile site, make sure it is optimized for tablets to ensure you provide an excellent user experience and do not lose out on sales.
2. Shorten and simplify the checkout process. You are losing sales when it takes a long time for a customer to complete information in multiple forms and progress through various stages of the mobile shopping cart process. Streamlining the process significantly increases conversions.
Consolidate the checkout process to as few pages as possible (preferably one) and reduce the number of required fields. Save customer profiles so they can quickly prepopulate when they return for subsequent purchases.
3. Increase the speed of your site. Slow loading times are as much a problem as a lengthy checkout process. Ensure that your site loads quickly and processes orders fast to avoid customers abandoning their shopping carts.
4. Provide relevant content. Well designed mobile offers a tremendously enhanced customer experience but 79 percent of consumers will not revisit a mobile app more than twice if their initial impressions are less-than-great. To stand out from the competition, deliver a presentation that optimizes efficiency, has clear value and provides a simple presentation.
Brands that excel in leveraging specific moments in a user’s interface include Zappos, 7-Eleven, and Home Depot. Each delivers relevant content, including appropriate deals, based on a variety of factors such as when the app is opened, the weather and time of day.
5. Take advantage of proximity marketing. Proximity marketing involves marketing specifically to a consumer who are nearby. You can setup a “geo-fence” around your store, restaurant or event with a proximity-based push notifications system that automatically messages everyone with your mobile app who is nearby.
Notifications drive foot traffic from your customers and fans who are already close by. It’s a great way for restaurants and bars to share happy hour and dining specials, entertainers to promote events, athletes to promote appearances, or retail stores to offer discounts.
Mobile marketing is big business. If you are not leveraging the power of mobile, you are missing out on sales and a powerful competitive advantage.

Leverage, kunci bagi entrepreneur..

Leverage is the key to making what you have go much further. Just like a crowbar or a moving dolly, leverage allows you to harness the power of good positioning and the strategic application of energy to move mountains.
As an entrepreneur, you’re often dealing with limited resources, be they time, money or manpower, to try to radically change the world. Innovation has no greater ally than leverage.
Here are five quotes about leverage to get you thinking about how to use this life-altering force in your life.
It is much easier to put existing resources to better use than to develop resources where they do not exist. -- George Soros
As an entrepreneur you should always be looking for strategic partnerships that will help leverage your business. How can you partner with other entrepreneurs? What brands would leverage your identity into a different sphere of influence? How can your list add value for someone and create success for you both?
By doing well for others you can also do well for yourself. The key is leverage.
Your workforce is your most valuable asset. The knowledge and skills they have represent the fuel that drives the engine of business, and you can leverage that knowledge. -- Harvey Mackay
One crucial factor of success for entrepreneurs is a highly dedicated and passionate staff. Pay alone isn’t enough to motivate your people, they need to have the context of your vision to fuel them.
If you’re doing it right, your staff will be the first super fans and early adopters of your business. They see how they’re changing the world by being a part of what you’re doing and provide the ultimate leverage through their own personal proselytizing and their dedicated commitment to working toward your vision.
Keep your staff engaged and leverage their skills, enthusiasm and talent to create a movement that changes the world.
The leverage and influence social media gives citizens are rapidly spreading into the business world. -- Simon Mainwaring
Sometimes it’s easy to forget just how new the concept of social media really is for the huge amount of leverage it can forge for your entrepreneurial vision. Through social media you are able to share your vision, connect with like-minded individuals and get an organic conversation sparked about your business.
Tend to your social-media accounts like a garden and cultivate them into blossoming fans who will help spread the good word about what you do and how your business is important.
Attempting to succeed without embracing the tools immediately available for your success is no less absurd than trying to row a boat by drawing only your hands through the water or trying to unscrew a screw using nothing more than your fingernail. -- Richie Norton
If you aren’t using every point of leverage you have as a business, then you’re wasting effort and energy. Try taking an hour and looking at all the pain points in your business. Then match those pain points with a leveraged solution and get to work using that solution as a tool.
When you partner with other people internally and externally to find solutions, you can leverage their knowledge, skills, assets and relationships to help solve pain points. If you’re doing it correctly, you will also be able to offer your partners solutions to their problems through the resources that you offer. Use leverage as a tool and watch your business grow.
As a (small) businessperson you have no greater leverage than the truth. -- Paul Keating
Honesty is the ultimate leverage. Be honest in all your dealings and your reputation and business will reap the rewards. It’s the best tool in your entrepreneurial arsenal.

Sunday, September 14, 2014

Perbedaan Free Office dan Pro Office KINGSOFT

Sudah 2 bulan ini mencoba Office dari WPS, atau dikenal juga dengan Kingsoft Office.
Yang versi FREE saja sudah sangat mencukupi dan bisa dipasang di Android, Apple IPAD dan tentunya Windows Desktop.

WPS Office Special FeaturesFree OfficeProfessional Office
Multiple Tabs Management  
Paragraph Layout tool in Writer  
Switch Interface  
Compare Documents Side by Side  
Intuitive Table Operation Tools in Writer  
Open and Read MS office 2003, 2007 and 2013 Files  
Million Rows and Columns in Spreadsheets  
Create and Edit Macros, VBA  
Export to Excel 2007 Formats .xlsx, .xlsm  
Export to Word 2007 Formats .docx, .dotx,.docm,.dotm  
Online Templates Homepage  
Size45.4 MB61.4 MB
Price$ 0.00Buy at $ 69.95
 Free OfficePro Office

Friday, September 12, 2014

Opensource virtualization untuk Anda


With virtualisation now a mainstream technology for most large businesses, the big players like EMC (VMWare), IBM and Microsoft are investing heavily in proprietary options for running multiple guest operating systems on a single machine.
In addition to the commercial products, there is a vibrant open source virtualisation ecosystem that CIOs can consider for public and private cloud infrastructure.
In this edition of five open source things to watch, we take a look at virtualisation software that can consolidate infrastructure without shrinking the savings.

1. KVM

Short for Kernel-based Virtual Machine, KVM is not as widely deployed as other open source hypervisors, but its stature is growing rapidly.
KVM is a full virtualisation hypervisor and can run both Windows and Linux guests.
With the kernel component of KVM included in Linux since kernel 2.6.20, KVM can claim a good level of integration with the rest of the operating system.
KVM received its biggest validation in late 2008 when Linux vendor Red Hat acquired KVM developer, Qumranet. Red Hat now bases its enterprise virtualisation server on the KVM hypervisor.
Licence: GPL

2. Xen

Xen began life as a Microsoft-funded startup at the University of Cambridge and has risen to become the “de facto standard” in Linux hypervisors.
Xen supports paravirtualisation and “hardware assisted” virtualisation for modified and un-modified guests, respectively.
Guests can be Linux or Windows, but the overwhelming majority of guests are Linux variants, particularly in the hosting space.
A few years ago quite a few commercial software vendors, including Novell and Oracle, adopted Xen and then – seemingly out of nowhere – the commercial startup behind Xen, XenSource, was acquired by Citrix. Citrix has been Xen-happy ever since.
Recently, CIO reported on the private cloud development at the ACMA in Canberra, which is based on Citrix’s Xen hypervisor.
Licence: GPL

3. OpenVZ

OpenVZ is container-based virtualisation for Linux, which has become quite popular among the mass-market Linux hosting providers as an inexpensive way to provide virtual private servers.
The OpenVZ containers provides the same services as a separate host and claims to provide near native performance.
OpenVZ is the core within Parallels Virtuozzo Containers, a commercial virtualisation solution offered by Swiss company Parallels. Commercial support is available for Parallels.
Not a lot has been written about OpenVZ/Parallels in the enterprise space, but there are quite a few glowing user testimonials about the product.
Licence: GPL

4. VirtualBox

VirtualBox is an open source desktop virtualisation tool originally developed by German company, innotek, which was acquired by Sun Microsystems in February 2008.
Since acquiring Sun, Oracle has continued VirtualBox development and the latest version, 4.0, was released in December 2010.
VirtualBox runs on Windows, Linux, Solaris and Mac OS X and can support all those operating systems as guests.
While it is mostly used on desktops, VirtualBox is a full virtualisation app and can be used on servers as well.
The closed-source edition of VirtualBox is now distributed as an “extension pack” and includes features like RDP and USB support.
Licence: GPL & CDDL

5. Lguest

Lguest is an interesting virtualisation project started by Australian developer, Paul “Rusty” Russell.
Designed with Linux in mind, lguest allows multiple copies of the same kernel to run alongside each other.
While not a full virtualisation hypervisor, lguest prides itself on ease of use and uses the same kernel image for host and guest operating systems.
Computerworld has run with a number of articles about lguest over the past few years.
There’s not much information about whether lguest is being used in a business production environments, but that would be interesting.