Virus Wuhan (Corona) ini benar-benar membuat dunia siaga. Bukan hanya China dan sekitarnya, tapi secara global. Lalu secara ekonomi, dampak ini mulai terasa.
Pertama, pembatasan akses travelling. Beberapa negara telah membatasi akses dari daerah China, dan mungkin dari beberapa negara yang akan menjadi negara epidemik. Dampak pembatasan dari dan ke China saja telah menekan ekonomi, karena warga China terkenal sangat tinggi mobilitasnya.
Dan ini tentu saja juga mempengaruhi jadwal event dari seluruh dunia, dimana selama ini pemerintah China memberikan dukungan luar biasa kepada industrinya untuk berkembang, masuk ke berbagai negara.
Pembatasan akses travel ini jelas akan memukul industri pariwisata Indonesia, yang selama ini telah menjalin kerjasama menerima kunjungan wisatawan China.
Lalu apa reaksi kita? Gerakan industri pariwisata lokal. Pariwisata lokal tetap memilki potensi. Jumlah traveller muda Indonesia sangat tinggi, arahkan mereka untuk mengunjungi berbagai tempat pariwisata di negeri sendiri. Buat kebijakan agar mendukung para wisatawan lokal ini betah dalam waktu lama. Dan sangat penting membuat mereka nyaman, memviralkannya di sosial media dan membuat rekan dan banyak orang datang pada akhirnya.
Kedua, pembatasan import dan tentu saja export ke negara terdampak, khususnya China. China selain menjadi pusat import bagi Indonesia, juga merupakan pusat export, khususnya produk-produk tertentu.
Maka pemerintah kita harus mengusahakan agar produksi lokal, yang selama ini diexport ke China dan sekitarnya, bisa diupayakan dikonsumsi, digunakan secara lokal. Salah satunya misalnya manggis, yang selama ini diexport ke China, sekarang tertutup, maka harusnya bisa digunakan untuk digunakan di Indonesa.
Ketiga, produk lokal harus segera mengambil manfaat, mengembangkan produk dan marketnya. Akibat pembatasan barang import, khususnya barang yang dianggap mungkin menjadi carrier virus, maka kesempatan untuk industri kita untuk berkembang. Kemampuan industri, khususnya industri kecil menengah harus bisa mengambil potensi ini. Keran import yang terkontrol mungkin tidak akan kita temui lagi, maka dalam waktu yang ada, bisa 1-2 tahun harus segera bangkit dan menguasai pasar.
Keempat, ini yang penting. Menghargai produk lokal, produk Indonesia. Peluang ini bisa digunakan secara positif untuk memaksimalkan potensi mencintai produk Indonesia. Jumlah entrepreneur Indonesia memang hanya 3%, tapi kita punya market besar, dan sebagian besar, selama ini belum teredukasi baik untuk mencintai produk dalam negeri. Biarkan target pemerintah terkait investasi (baca: import) dari luar. Kita tetap bangkit berusaha mencintai produk dalam negeri.
Virus Wuhan bukan segalanya, tapi tetap kita bisa mengambil hal positif darinya.
Showing posts with label STARTUPS. Show all posts
Showing posts with label STARTUPS. Show all posts
Tuesday, February 04, 2020
Saturday, July 09, 2016
Internet and digital landscape in Indonesia
Internet and digital landscape in Indonesia
With a growing connectivity and a large population that is extremely active online, Indonesia is one of the world’s leading countries for the use of digital technologies. Through Internet, mobile, e-commerce or social media, digital in Indonesia is a very attractive market both for its size and growth potential.
The latest figures available for the penetration of Internet, mobile and social media show that Indonesia’s large population is gradually adopting online technologies and already a massive market for mobile, fomenting an attractive ecosystem and market for mobile apps.
The following presentation highlights the details of various digital trends in Indonesia and its enormous potential for growth: especially the compared use of the different digital devices, mobile behaviors, e-commerce, leaders of the different digital industries, investments and advertising.
- Indonesia overview – slide 5
- Audience behavior – slide 10
- Mobile behavior – slide 14
- E-commerce landscape – slide 18
- Industry landscape – slide 25
- Investment related – slide 30
- Advertising industry – slide 36
- Things to know before entering the Indonesian market – slide 40
Key points on the use Internet and digital in Indonesia
Indonesia has the largest population of Southeast Asia but its level of economic development and penetration of digital technologies, however, is rather on the low side, making it comparatively more interesting for growth perspectives.
With a penetration of about 35% in 2015, the number of Internet users in Indonesia is expected to reach a share of 63% of the population in 5 years, representing about 160 million Internet users in 2020.
Indonesia is a “mobile-first” country with 61% Internet accessibility through mobile and 39% through desktop. When it comes to media consumption, Indonesia has the world’s most important total daily screen minutes of 540 minutes/day, with an important share of mobile devices.
- 132 min/day of Television
- 117 min/day of PC / laptops
- 181 min/day of smartphone
- 110 min/day of tablets
- total mobile devices (smartphone + tablets): 291 min/day
For more information on digital use is ASEAN countries, check digital numbers in Southeast Asia.
E-commerce
- The number of online shoppers is expected to reach 8.7 million in 2016, with a growth of more than 17% compared to 2015.
- Online sales volume are set to reach 4.49 billion USD in 2016, representing 0.8% of total retail sales, and a growth of more than 26% compared to 2015.
- Top products bought online include clothing (particularly for female buyers), handphones, plane tickets and laptops.
- The low penetration of credit cards in Indonesia makes credit cards payments online rare. Bank transfers and cash-on-delivery are the prefered methods of payments.
Top Indonesian websites
After the leading websites from the US (Google, Facebook, Youtube, Yahoo, Blogspot), the following 5 Indonesian websites are the top ranking in traffic in Indonesia, according toAlexa.
- Kaskus – forum / community and e-commerce
- Liputan 6 – news / media
- Detik – news / media
- Bukalapak – e-commerce
- Kompas – news / media
Startups
When it comes to startups and funding, the number of deals and total funding has exploded in 2015, as more and more companies and venture capitalists realize the enormous potential of Indonesia.
Advertising
Advertising also benefits from this growing trend in the use of digital technologies in Indonesia. The industry is seeing a double digit growth year-on-year in advertising spending, expected to reach 15 billion USD in 2016. Digital is benefiting the most with agrowth of more than 50% for online advertising year-on-year from 2013 to 2018.
Presentation published in February 2016 by Danny Wirianto from gdp ventures, realized with the data from several sources
source: http://aseanup.com/internet-digital-landscape-indonesia/
source: http://aseanup.com/internet-digital-landscape-indonesia/
Monday, August 05, 2013
9 Tips untuk Entrepreneur gunakan LinkedIn
9 Pro-Tips for Entrepreneurs on LinkedIn
LinkedIn is more than a handy way to sort through connections and make introductions — it's also a powerful platform to supercharge your content marketing efforts (even if you're not a LinkedIn Influencer just yet).
To find out exactly how other founders are using the network to get more eyeballs on their content, we asked a panel of successful entrepreneurs to share their best tips and tricks. Here's what they had to say:
1. Join Discussions in LinkedIn Groups
Every time I write an article that is relevant to a specific audience, I start a conversation around the article in a LinkedIn group I'm associated with. I make sure to ask a question or pose a discussion topic with the article and not simply link to an article.2. Engage Employees With Email
LinkedIn is a person-to-person network. The key to an effective LinkedIn strategy is engaging your employees to share your content. Want to know how to get your employees to share to LinkedIn? Email them. Most of the working day (and night), they stare at computer screens and smartphones looking at emails that come in. If you can make an email that is simple and has a strong call to action, professionals are likely to share it. Since launching employee engagement programs for companies like PwC and Sun Life Financial, we've seen employees average five to 25 clicks every time they share to LinkedIn, with many popular employees averaging 50 to 180 clicks. Ask your advertising team how much they pay for cost-per-click ads on LinkedIn, and you can count the value (hint: it's $2 per click).3. Use LinkedIn Product and Service Pages
LinkedIn company pages all have built-in product and services pages that will amplify your business content. Within the pages, you can list details about all of your specific offerings, highlight customer recommendations for the product and add images to make these products really stand out. LinkedIn has also built in the number of impressions these products and services pages receive, so you can see how many people are researching your company and what your most popular services are.4. Promote Your Brand With Groups
Dr. Seuss reminded us, "There is no one alive who is you-er than you." LinkedIn helps you promote the you-er in you! One way we self-promote is by joining groups. By joining them — up to 50 at a time — you can expand your reach while sharing your expertise. For example, there are 746 groups under our target keyword "writer." One group has more than 13,000 members with more than 230 discussions happening. Joining several of these conversations helps strengthen your brand and boost your expertise. It's a great way to network!5. Simply Create a LinkedIn Page
When I launched a networking event in my city, I started all of the obvious social networking groups. To my surprise, the one that has picked up the most traction in members (almost 3,000) and poignant posts from users was the LinkedIn group. This has helped draw more people to the page, the event company, and it has helped create content for our other social media platforms.6. Capitalize With Status Updates
LinkedIn is often thought of as that place you go when you’re looking for a job. Savvy business professionals are now using it as a place to establish themselves as experts within their fields by creating and sharing authoritative content. One way to do this is to capitalize on LinkedIn’s content sharing ability. Through status updates, users can upload their business content to be shared to their networks and further establish the brand voice they’ve worked hard to build on their LinkedIn company and professional pages. By using LinkedIn to amplify their business content through their sharing platform, they can get content in front of the business professionals who find it most relevant and useful. When it’s useful, they gain clout and authority in their industry.7. Share Content and Measure Engagement
I share one to two pieces of content on LinkedIn, and the engagement rates vary wildly. Most will receive one to two interactions, while a recent post received over 20 interactions. I'd peg LinkedIn's ability to amplify content below Facebook, slightly higher than Twitter and dramatically higher than Google+.8. Gain Deeper Connections With Others
A person spends 10 to 14 percent of his lifetime working. Seeing how you spend those many hours helps you connect on a more personal level. Because my company is all about personalized interactions, I'm a careful study of the experiences and interests implicit in that old curriculum vitae. And, when I express that depth of interest in others, they respond in kind towards my business. For example, I once found an early story written by a contact through LinkedIn. It revealed her dreams and fears about pursuing writing as a career. She is now an editor. Because I followed her career and was able to share appreciation for her early work, I was able to get published, and a press hit followed.9. Update Your Status on LinkedIn Rather Than Facebook
People often forget that LinkedIn is a social network that can be leveraged just as much as Facebook, Twitter and Google+. For my company, we receive higher quality visitors to our website from a status update on LinkedIn than from other social networks because of the various groups and connections we've established.
Image: Flickr, Mars_Discovery_District
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